The Questions Advertisers Should Ask about Programmatic OOH (Part Three)

Barry Cupples, Global CEO & James Copley, UK CEO of Talon Outdoor. In a world where all media channels are fully commoditised and standardised, one would expect digital Out of Home (DOOH) to behave and operate in the exact same way as digital online and mobile. The introduction of programmatic trading should therefore be the next logical next step for the DOOH medium. […]