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The Basics of programmatic DOOH Advertising

…h infrastructure of programmatic advertising, whic… · …the better).Because programmatic has fundamentally… · …round the basics of programmatic advertising. It�… · …and intelligence of programmatic.We promise, we’… · …: planning your own programmatic DOOH campaigns. W… · … campaigns. What is programmatic advertising?Here�… · …imple definition of programmatic advertising: Prog… · …cally means is that programmatic is, quite simply,… · …ny kind of auction, programmatic or otherwise, the… · …inherent value that programmatic brings to the ad … · …ic.com/blog/what-is-programmatic-advertising-in-b2… · …rtant pieces of the programmatic DOOH puzzle: SSPs… · … where the magic of programmatic really happens. I… · …e greatest perks of programmatic is its ability to… · …powerful aspects of programmatic advertising. Not … · …rs can buy DOOH ads programmaticallyThere are a lo… · …moving parts to the programmatic ecosystem, well b… · …ational elements of programmatic advertising overa… · …unique and complete programmatic DOOH offering, an… · …y digital OOH media programmatically.Why is progra… · …rammatically.Why is programmatic DOOH important?Th… · … inventory is going programmatic. Not only will th… · …If you’ve been paying close attention to the out… […]

adquick.com
Fri, Jun 12, 2020 at 8:12 PM

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Vistar explains the latest features of its programmatic DOOH platform and its advances in Canada

… true maturity as a programmatic marketplace. For … · …ic marketplace. For programmatic to work properly,… · …k several years for programmatic to achieve that u… · …anada, the earliest programmatic platforms to ente… · …veness of these new programmatic strategies. Wh… · …H, and certainly in programmatic the entrance of l… · … to the maturity of programmatic in our market, I�… · …Navigating through the impacts of COVID-19 is obvi… […]

info.vistarmedia.com
Thu, Jun 11, 2020 at 4:47 PM

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How programmatic OOH Will Finally Take Center Stage in a Post-COVID World (OAAA)

Marc Bartholomew, VP and head of digital, Posterscope, discusses how COVID-19 has exposed much-needed changes to the out-of-home (OOH) industry and why Programmatic trading should be the agent for change – offering advertisers the comfort and security that other digital channels can offer. […]

thoughtleadership.oaaa.org
Tue, Jun 9, 2020 at 11:11 PM

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Expert panel: The post COVID-19 recovery and the rise of programmatic OOH (Bench Media)

…at can be activated programmatically. How does you… · …istar pioneered the programmatic OOH landscape eig… · … the last few years programmatic DOOH has exploded… · …o be ready for when programmatic OOH reaches criti… · …nderlying pillar of programmatic across any medium… · …rke: The arrival of programmatic to DOOH is an exc… · …ralia available for programmatic trading. We’re … · …re resourced with a programmatic team providing ad… · … be bought and sold programmatically, it’s also … · … take a seat at the programmatic table. By doing s… · … established in the programmatic world. Broadsign … · …g the shift towards programmatic as an opportunity… · …the real value that programmatic technology can pr… · …mation, however, as programmatic OOH matures the v… · …roximity campaigns, programmatic technology provid… · …ability to buy DOOH programmatically means you can… · …ve a story to tell, programmatic OOH is the ideal … · …ve a story to tell, programmatic OOH is the ideal … · … end goal, and with programmatic it is now possibl… · …nths as vendors see programmatic OOH as a great wa… · …ative inventory – programmatic will become part … · …est the waters with programmatic, and coverage inc… · …ate the adoption of programmatic OOH. From a VMO p… · …sk me, the shift to programmatic in OOH couldn’t… · …Ben Baker, Sales Director, ANZ, Vistar Media; L… […]

benchmedia.com
Sun, Jun 7, 2020 at 11:41 PM

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programmatic DOOH platform Hivestack expands operations to the UK (DSConnection)

… ad tech enabler of programmatic digital out-of-ho… · …LONDON, June 04, 2020 — Hivestack, a global ad t… […]

digitalsignageconnection.com
Thu, Jun 4, 2020 at 8:59 AM

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OOH sector collaborates on OpenDirect programmatic standard (Mediatel)

…sts have released a programmatic direct trading st… · …tory available in a programmatic marketplace. For … · …this means they can programmatically access invent… · … as more brands use programmatic OOH. OpenDirec… · …gned to support the programmatic trading of both �… · …As out-of-home advertising continues to embrace ne… […]

mediatel.co.uk
Thu, Jun 4, 2020 at 12:10 AM

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Outsmart and IPAO publish a programmatic direct trading standard for the out-of-home industry

…tory available in a programmatic marketplace. For … · …this means they can programmatically access invent… · …gned to support the programmatic trading of both �… · …a reliable means of programmatically trading direc… · …OpenDirect (OOH) 1.5.1, is a standard that builds … […]

outsmart.org.uk
Wed, Jun 3, 2020 at 3:42 PM

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Lamar’s 3,600+ DOOH screens across the US are ready for programmatic DOOH buying

When the pandemic unfolded, Lamar took action by focusing first on educating the public and providing resources to support frontline workers. Next, we began analyzing Geopath data showing the changing traffic patterns across the country. […]

lamar-programmatic.webflow.io
Wed, Jun 3, 2020 at 3:40 PM

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Singapore-based DOOH ad platform Moving Walls acquires programmatic adtech firm Ahoy (Marketing-Interactive)

…as built a complete programmatic advertising tech … · …With the acquisition, Ahoy’s mobile advertising … […]

marketing-interactive.com
Tue, Jun 2, 2020 at 4:21 PM

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Media Radar: How geo targeting and programmatic will help out-of-home advertising to rebound

…about where OOH and programmatic converge? Medi… · …r advertisers using programmatic advertising MoM. … · …ustries in terms of programmatic spending include:… · …creases in terms of programmatic spending include:… · …ge. This type of programmatic OOH advertising i… · … advertisers to use programmatic because we don’… · …ing to happen. With programmatic OOH, advertisers … · …“What we see happening in the coming months is t… […]

mediaradar.com
Thu, May 28, 2020 at 6:14 PM

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Clear Channel uses Hivestack’s SSP to power its programmatic DOOH platform in Singapore

…h their launch of a programmatic Digital Out-of-Ho… · …ro, a solution that programmatically delivers DOOH… · …er that will enable programmatic DOOH buying and s… · …ut the potential of programmatic DOOH to drive inn… · …the first step into programmatic with OutSmart Pro… · …at is combined with programmatic technology will o… · …Singapore’s (CCS) programmatic launch partner wi… · …t-first approach to programmatic DOOH. Outsmart Pr… · …ters the ability to programmatically activate CCS … · …nd buying for their programmatic DOOH ecosystem. W… · …Come 1st July 2020, Clear Channel Singapore is set… […]

clearchannel.com.sg
Wed, May 27, 2020 at 6:29 PM

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Clear Channel Singapore Launches OutSmart programmatic and Smart Planning Tool

…h their launch of a programmatic Digital Out-of-Ho… · …Singapore — Come 1st July 2020, Clear Channel … […]

dpaaglobal.com
Wed, May 27, 2020 at 3:41 PM

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Lessons for programmatic DOOH from the ISBA and PwC programmatic Supply Chain Transparency study

…ency Study into the programmatic video and display… · …f us in the growing programmatic out of home (OOH)… · …ccess and growth of programmatic OOH and we are ab… · … am optimistic that programmatic OOH can rapidly g… · …d media owners that programmatic can be an unequiv… · …By Jean-Christophe Conti, CEO of  VIOOH. ISBA … […]

linkedin.com
Sun, May 24, 2020 at 3:50 PM

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The future of DOOH advertising in South Africa is programmatic (The Media Online)

…ay. As a result, programmatic digital out of ho… · …tal strategists and programmatic-trading teams sim… · …hat acquainted with programmatic and digital buyin… · …gy for trading DOOH programmatically when buying o… · …, the ways in which programmatic trading can bring… · …d how to trade DOOH programmatically. There needs … · …and buyers, both in programmatic trading teams and… · …Alasdair Muller. All the major media owners and… […]

themediaonline.co.za
Thu, May 21, 2020 at 12:08 AM

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JCDecaux-owned programmatic DOOH marketplace VIOOH hires senior marketing and product execs (MarTech Series)

… unique features of programmatic out of home can h… · …try’s adoption of programmatic. He joins VIOO… · …ir revenues through programmatic trading. The a… · …OOH’s belief that programmatic holds the key to … · …of the journey with programmatic out of home which… · …uable experience in programmatic and a proven trac… · …d media owners move programmatic out of home from … · … plans. Data and programmatic technology means … · …The newly created roles see Helen Miall named Chie… […]

martechseries.com
Fri, May 15, 2020 at 12:10 AM

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