The Grid, which now encompasses 14 large format digital screens in handpicked locations, is the UK’s only full motion city centre network. It was originally launched in September 2013 with seven screens in six cities. […]
Thanks to advances in technology, OOH is seeing its biggest growth since the early 90’s Internet boom. Train stations are now WiFi enabled. Digital screens display relevant content based on traffic and weather. […]
First Retail Application of Fully Interactive, Cloud-Based Digital Displays. NEW YORK -- OUTFRONT Media Inc., one of the largest out-of-home media companies in the U.S., has deployed its ON Smart Media platform at TurnStyle, the dining and retail concourse now open at the NYC MTA's Columbus Circle Subway Station. […]
One of the powers of digital signage and the digital out of home business is the ability to respond quickly and powerfully to events that have the public talking. That happened Thursday with the surprising and sad death of Prince. Within hours, several out of home media companies had billboard ads running on their digital stock in the U.S. […]
Philadelphia prepares for the 2016 Democratic National Convention. The convention, slated for July 25-28th, is going to be HUGE. Just check out these stats*: 19,500 attendees will pack the Wells Fargo Center 35,000 hotel rooms expected to reach capacity in Tri-state area 50,000+ overall convention attendees 4,000+ delegates and alternate delegates $200 million estimated economic impact! […]
More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark! We thought that—with the explosion of social media, the long (waning?) reign of broadcast advertising, Internet advertising, and more—billboards, like sandwich boards, were becoming a thing of the past. […]
The World Health Organization (WHO) recently stated that the Zika virus is a global emergency. According to the organization, the virus is a global public health emergency and requires an urgent answer. To help to solve this problem, the advertising agency NBS and the out-of-home agency Posterscope, united efforts to created the Mosquito Killer Billboard. […]
APN Outdoor’s Elite Screens have been used to share the hotly anticipated athlete uniform announcements, the most recent of which took place on Tuesday in Sydney. Tuesday’s announcement revealed the official adidas team uniforms to be worn by the Australian Olympic Team during the 2016 Games and featured eight team members showcasing different variations of the uniform. […]
Today, the global DOOH market is at an exciting juncture. The inventory and infrastructure is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium with which to work. No longer is outdoor confined to the realms of static branding copy – now tactical, real-time, responsive campaigns are possible and practical on a global scale. […]
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Montreal-based, ad-centric, signage software firm BroadSign has started making noise about a new mobile product – helpfully called BroadSign Mobile and aimed at digital OOH networks, notably retail ones. The company has a deal with Denver’s Xprnc Media to blend conventional digital OOH marketing on 55-inch displays with directly tied and target mobile messaging. […]
Top 10 Brands in the OOH space in the first quarter of 2016 Amazon.in; DSP Blackrock Tax Saver Fund; Airtel 4G; Maruti Suzuki Vitara Brezza; Honda CB Shine; Flipkart.com; Honda CB Hornet 160R; Hyundai Group; Aakash Institute; Apple iPhone 6s. (*The data does not cover transit media airport, malls, inside railway stations and kiosks. […]
The integration will allow NanoLumens to capture audience analytics such as impressions, views, dwell time, age, gender, and emotion for its customers in higher education, retail, hospitality, stadium, arena, casino, transportation and public event verticals. […]
BroadSign International, LLC, the top-ranked global provider of digital signage software, has deployed its BroadSign Mobile product across the Xprnc Media LLC digital out-of-home network in retail locations. Xprnc Media provides ad-based DOOH to top media retailers and plans to grow to 300 locations in the next two years. […]
More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen's report, which offers a detailed examination of America’s travel habits and exposure to OOH ads. […]
