In collaboration with JCDecaux and ad agency ANIMAL, Reebok executed a topnotch campaign which showcased its trainer, ZPump 2.0, as a clear winner in footwear. Passersby in Stockholm tested their speed by running in front of an ad panel equipped with a speed camera to record their pace. […]
In collaboration with JCDecaux and ad agency ANIMAL, Reebok executed a topnotch campaign which showcased its trainer, ZPump 2.0, as a clear winner in footwear. Passersby in Stockholm tested their speed by running in front of an ad panel equipped with a speed camera to record their pace. […]
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Total out of home adspend grew 3.9% in 2015 to £1.1bn, almost a third (31.3%) of which was specifically for digital panels. Digital is now driving headline growth for the sector, as spend on traditional panels has dipped in each of the last three years. […]
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Out of home adspend grew 3.9% to a record high of £1.1bn in 2015. Of this, adspend on digital panels rose strongly by 22% to £332m. Total out of home adspend is expected to rise a further 4.9% in 2016. […]
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Ecosys OOH, India’s first digital out-of-home (OOH) agency recently won two AoRs (agency on record) contracts, one for Mahesh Edible Oil Limited (also known as Saloni Ltd.) and the other one for Khadim India Limited, in a multi-agency pitch which concluded last week. […]
Sophisticated use of data is changing the way that Out of Home (OOH) is bought, sold, and consumed. We are no longer restricted to selling a specific format, or time period, but are making a fundamental shift to selling audiences. […]
The agreement, which will see oOh! assume rights from the incumbent on 1 July, 2016, sees it now hold exclusive advertising rights across the entire Brisbane Domestic Terminal (including the Qantas, Central and now Virgin Australia areas), the International Terminal and on Brisbane Airport Corporation's 2700 hectares of land. oOh! […]
Admit it, you’ve rocked out repeatedly to Prince’s anthem, “Let’s Go Crazy” (after reciting the whole “Dearly Beloved” preamble), watched Purple Rain on repeat and partied like it was 1999 since ’82 and every year since. Prince ruled the airwaves, the guitar (and 25 other instruments) — for decades. His untimely death has affected us all. […]
In 2015, OMAC members contributed over $24 Million in advertising space to charities, not-for-profits, community services and organizations. “As a public advertising medium located where people live, work, shop, travel and play, OMAC members strongly believe in supporting the communities that they operate in,” commented Rosanne Caron, President of OMAC. […]
The first annual “Pulse of the Industry: DOOH” Teleconference will take place on Wednesday May 11, 2016 at 11 a.m. ET. […]
The investment banking and advisory firm Peter J. Solomon Company is doing a webinar in a couple of weeks taking a look at the state of the Digital OOH industry. Called Pulse of the Industry: DOOH, the Wednesday, May 11th at 11 a.m. […]
