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OOH Ad Research Company Peoplecount Joins Digital Place Based Advertising Association (DSConnection)

NEW YORK, April 13, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Peoplecount, an award winning research firm and innovative third-party supplier of audited out-of-home circulation data, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]

digitalsignageconnection.com
Wed, Apr 13, 2016 at 9:16 AM

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The State of Programmatic in OOH Advertising

I asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. […]

Wed, Apr 13, 2016 at 2:59 AM

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Nike Celebrates 30 Years of Michael Jordan Brand with Interactive OOH Exhibits around Paris

SET created an exhibit at Palais de Tokyo to celebrate the legendary Michael Jordan for the 30th Anniversary of the Jordan brand. Within the exhibit, there were activations to re-live Jordan’s career including a customization zone, a Nike+ zone, a “Flight Zone” dunk experience and the “DNA of a Champion” artifact gallery. […]

digitalsignageconnection.com
Tue, Apr 12, 2016 at 11:33 AM

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How beacons are used in OOH advertising (Media Life)

When you talk about the future of out-of-home advertising, beacons inevitably come up. The tiny devices that use Bluetooth technology to connect with mobile devices are being placed on all types of out-of-home inventory, everything from billboards and other signage to bus shelters and buses themselves. […]

Mon, Apr 11, 2016 at 9:08 PM

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Billups’ COO on how technology is changing #OOH media buying (Billboard Insider)

Rick Robinson has 30 years of experience selling OOH Media, including stints with Ackerley Airport Advertising, Gannett Outdoor, CBS and McDonald Media. Rick is the Chief Operating Officer at Billups, a full service OOH media specialist agency based in Portland, Oregon. Rick has created an outstanding 42 second video titled Storytelling and OOH. […]

billboardinsider.com
Mon, Apr 11, 2016 at 9:05 PM

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Neuroscience tags the OOH advertising sweet spot (Media Online)

Murphy is a marketing and marketing services executive for Primedia Outdoor. To back up this claim, Murphy cites the results of neurological research presented at the FEPE conference by Brendan Cook of Australian out of home company OOH!. […]

themediaonline.co.za
Mon, Apr 11, 2016 at 7:50 AM

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Posterscope USA, Lamar Advertising Debut Vehicle Recognition Technology in Digital OOH Campaign for Chevy Malibu (PRWeb)

Out-of-Home communications specialist Posterscope USA, together with OOH ad operator Lamar Advertising Company, has unveiled a new outdoor campaign for the 2016 Chevrolet Malibu launch using vehicle recognition technology that can identify certain types of vehicles and generate dynamic, customized messages to drivers of those vehicles on digital billboards. […]

prweb.com
Thu, Apr 7, 2016 at 6:43 PM

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Audi uses DOOH ads in its campaign at Vancouver airport (Luxury Daily)

German automaker Audi is the first brand to break in a series of new digital video walls at Vancouver International Airport. Installed by Astral Out of Home, the LED screens are located in the Canadian airport’s domestic terminal. With this exclusive placement, Audi is likely to catch the attention of some of the 20 million travelers’ who pass through the airport each year. […]

luxurydaily.com
Thu, Apr 7, 2016 at 6:43 PM

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Cieslok Media Expands Digital OOH Inventory in Western Canada

TORONTO (April 7, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is thrilled to announce its latest OOH additions in the province of British Columbia with two new digital displays in the City of White Rock. […]

digitalsignageconnection.com
Thu, Apr 7, 2016 at 1:24 PM

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Inside Brandalism: Why do they pick OOH ads? Because they work (Edinburg Review)

Brandalism: a movement dedicated to reclaiming the outdoor, visual realm from corporate control. But why outdoor advertising in particular? When buying a magazine, or watching a particular TV channel, the consumer is to some extent consenting to being shown ads. […]

Wed, Apr 6, 2016 at 11:07 PM

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OOH ad operator Exterion Media partners with big data specialists, Beyond Analysis, to offer better audience insights

London, UK – Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, has strengthened its data analytics capabilities by partnering with award-winning big data insight organisation Beyond Analysis to offer brands a deeper level of audience insight. […]

adtechdaily.com
Wed, Apr 6, 2016 at 6:48 PM

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L’Oréal sets up styling station and DOOH video wall to launch new range at Westfield London (Event Mag)

L'Oréal Paris has selected agency Rare Breed to create a pop-up styling station at Westfield London, which will remain in situ until 10 April. Rare Breed has also partnered with Ocean Outdoor to enable participants' images to be displayed on a digital billboard located opposite the pop-up. […]

eventmagazine.co.uk
Wed, Apr 6, 2016 at 6:41 PM

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Astral launches DOOH campaign for Audi at Vancouver International Airport (NewsWire)

MONTRÉAL - Astral Out of Home, a division of Bell Media, today announced that Audi Canada is the first exclusive advertiser of Vancouver International Airport's (YVR) Grand Central Wall, a large LED video wall strategically located in the Air Canada domestic terminal. […]

newswire.ca
Wed, Apr 6, 2016 at 6:40 PM

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DOOH audience measurement firm Quividi appoints new CEO

Paris, April 5th, 2016 – Quividi announced today that Olivier Duizabo has handed in his resignation to the Board from the CEO position, for health reasons. A co-founder of the company, he had been managing the company since 2006. Former COO Ke-Quang Nguyen-Phuc was appointed as new CEO. […]

Wed, Apr 6, 2016 at 2:10 AM

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APN Outdoor’s Transit OOH Campaign: Road to Rio (BandT)

APN Outdoor has launched its latest Transit campaign Road to Rio: in your real world, a follow up to last year’s highly acclaimed #myrealworld. This study further reveals insights of real people and their interactions with buses and trams. Excitingly APN Outdoor is offering a once in a lifetime opportunity to clients with the chance to win a trip to the 2016 Olympic Games held in Rio de Janeiro. […]

bandt.com.au
Tue, Apr 5, 2016 at 6:12 PM

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