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Spotlight on DOOH operator Verifone Media and General Manager Paul Jankauskas (DSConnection)

Verifone Media’s General Manager Paul Jankauskas is having a good year. He’s been a senior executive in the place-based media industry for more than a decade, and in addition to approaching exciting roll-outs at Verifone, the industry veteran was recently voted onto the DPAA Board of Directors. […]

digitalsignageconnection.com
Wed, May 4, 2016 at 1:27 AM

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Ireland’s rail commuters respond to OOH advertising, according to research (AdWorld)

New research carried out by Exterion Media and Kinetic has found that rail commuters have an average travel period of 35.5 minutes to absorb advertisements – 7.84 minutes on the platform and 27.69 minutes on board. […]

adworld.ie
Wed, May 4, 2016 at 1:27 AM

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Amazon uses DOOH campaign to promote its Catastrophe show across NYC (Grand Visual)

Amazon launched a dynamic Digital Out of Home (DOOH) campaign to celebrate the eagerly anticipated arrival of Catastrophe Season 2 to Amazon Prime Video. The campaign captures the humor of the British sitcom and invites participation through the show’s Twitter handle @catastrophe-tv. […]

grandvisual.com
Wed, May 4, 2016 at 1:25 AM

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Waitrose Live Stream From Farm to DOOH (Grand Visual)

In an Out-of-Home media first, Waitrose has live streamed content to digital screens in 9 cities across the UK. The supermarket’s spring promotion, which is part of a wider multimedia campaign, endeavoured to reinforce why its consumers enjoy shopping with the brand. […]

grandvisual.com
Wed, May 4, 2016 at 1:17 AM

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The Drum: Netflix OOH ads across Paris allow you to Face Swap with your favorite characters

As facial recognition software gets better and better, the internet is getting sillier and sillier. Earlier this year Snapchat launched "face-swapping" a selfie feature that allows you to actually swap your face with someone you're next too. Netflix, with the help of entertainment agency Darewin launched face-swapping ads in France, a first for TV. […]

thedrum.com
Wed, May 4, 2016 at 12:53 AM

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With OOH, Angry Birds take flight

OMD/Fuse and JCDecaux France added to the anticipation surrounding the upcoming release of The Angry Birds Movie with a striking, giant column turned into the film’s main character, Red. The column’s entirety was painted fire engine red to match the recognizable Angry Bird who is voiced by Jason Sudeikis. […]

Tue, May 3, 2016 at 9:05 AM

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With OOH, Angry Birds take flight

OMD/Fuse and JCDecaux France added to the anticipation surrounding the upcoming release of The Angry Birds Movie with a striking, giant column turned into the film’s main character, Red. The column’s entirety was painted fire engine red to match the recognizable Angry Bird who is voiced by Jason Sudeikis. […]

Tue, May 3, 2016 at 9:05 AM

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OOH: Consistent Winner in a Disrupted Ad Industry (OAAA via Boardwalks)

Out of home (OOH) advertising has been remarkably consistent in an environment of major upheaval for traditional media, and 2015 continued that strong trend. OOH ad revenue rose 4.6 percent in 2015 to $7.3 billion, and set an all-time high for OOH. The industry has also posted 23 consecutive quarters of growth since the recession. […]

boardworks.com
Tue, May 3, 2016 at 1:41 AM

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Peak advertising predictions and their implications for OOH media (Screen Media Daily)

Implications for Out-of-Home Media: There’s an arms race currently underway in the out-of-home media space to ramp up measurement and analytics in an effort to align outdoor’s capabilities more closely with that of online media. Clear Channel, Outfront Media, Exterion Media, oOh! Media, and JCDecaux have all announced new tools and partnerships to measure out-of-home audiences. […]

Mon, May 2, 2016 at 5:05 PM

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Canadian DOOH Advertising Company PATTISON Onestop Joins Digital Place Based Advertising Association

NEW YORK – PATTISON Onestop, a Digital Out-of-Home (DOOH) advertising company in Canada, has joined the Digital Place Based Advertising Association. DPAA members help brands connect to consumers on-the-go and at targeted locations. […]

digitalsignageadvertising.wordpress.com
Mon, May 2, 2016 at 4:04 PM

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PATTISON Onestop, Canada’s Leading DOOH Advertising Company, Joins DPAA

NEW YORK, May 2, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that PATTISON Onestop, the leading Digital Out-of-Home (DOOH) advertising company in Canada, has joined the association. DPAA members help brands effectively connect to consumers on-the-go and at targeted locations. […]

digitalsignageconnection.com
Mon, May 2, 2016 at 8:56 AM

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Warc: OOH drives mobile brand actions in the UK

LONDON: Consumers who engage with out-of-home advertising (OOH) often go on to use their smartphones to connect with brands directly, a new study has found. Outsmart, the marketing body for the out-of-home industry in the UK, claimed that OOH activity leads to a 17% uplift in smartphone brand actions, or search queries that include the name of a brand or a campaign tagline. […]

warc.com
Mon, May 2, 2016 at 2:36 AM

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Double digit April growth for Australia’s OOH industry (ProPrint)

The OOH industry has logged an 11 per cent jump in April earnings, hurtling past last year’s $49.5 to a net revenue of $55.3m. The Outdoor Media Association (OMA) posted the double digit growth, coming on the back of the first quarter of 2016’s stellar 18 per cent revenue spike. […]

proprint.com.au
Mon, May 2, 2016 at 2:33 AM

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South Africa to introduce its first OOH audience measurement currency (Bizcommunity)

The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries. […]

bizcommunity.com
Fri, Apr 29, 2016 at 7:34 PM

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OOH ad operator Primesight expands into UK airport marketing (Adsadvance)

Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016. The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year. […]

adsadvance.co.uk
Thu, Apr 28, 2016 at 3:32 PM

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