Neil Morris: OOH’s creative execution still lags behind the evolving infrastructure (ExchangeWire)
Today, the global DOOH market is at an exciting juncture. The inventory and infrastructure is there, and its scale and ubiquity in cities around the world make it a valuable and exciting medium with which to work. No longer is outdoor confined to the realms of static branding copy – now tactical, real-time, responsive campaigns are possible and practical on a global scale. […]
Wed, Apr 20, 2016 at 1:44 AM