Shares in outdoor advertising giant JCDecaux dropped by over 8% on Wednesday morning after it highlighted a delay in a key Transport For London (TFL) contract in its quarterly report. […]
Every month, we sort through our OOH image collection to share campaigns that really up the WOW factor. Sometimes it’s the clever or cheeky tagline that gives us pause, or the creative that implements all the fundamentals of OOH design. We try to not play favorites and let our years of out-of-home experience (ahem) color our choices. […]
Three out-of-home ad-buying specialists — WPP’s Kinetic Worldwide, Latcom, and Mediakeys — have formed a new venture called the Smart Alliance, designed to enable easier implementation of global OOH campaigns. Calling it an industry first, the group said that clients will be able to buy media across 250 markets from a single location via the alliance. […]
To mark the return of video game Doom, out of home (OOH) advertising group Posterscope is leveraging Twitter data to inform OOH ad buys, making sure Doom reaches the right people, at the right time, in the right place. […]
While the winners were recognized for creativity and beauty, the campaigns were also exceptionally effective. “Great OOH creative can stop consumers in their tracks,” said OAAA’s Stephen Freitas. They will remember the ad, tell their friends and family about it, and with that we have achieved positive brand recognition. […]
As CEO, Sean Reilly leads Lamar Advertising Co. with an adventurous spirit and an emphasis on maintaining a community-focused attitude among employees. Lamar is one of the largest outdoor advertising companies in America. […]
Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd (hereinafter “Dentsu Aegis Network”) has acquired an additional 77.2% stake in digital OOH specialist Liveposter (Head Office: London; hereinafter “Liveposter”). […]
A Louisiana advertising company is giving a political boost to Los Angeles City Councilman Mitchell Englander, providing free space on 50 billboards to promote his bid for a seat on the county Board of Supervisors. […]
The response to the insanely large and devastating forest fire at Fort McMurray, Alberta, in western Canada, has rallied support across the country, in a very wide variety of ways. There are 88,000 people displaced right now and a lot of them don’t know if they’ll come back to homes when they are allowed to return. […]
The fact is that less than 1% of all DOOH campaigns worldwide within the Clear Channel realm are dynamic. How can it be that the industry is missing out on such a great feature? My guess is based on three separate findings. […]
Last year, to enable automated trading, we witnessed the first steps towards the launch of a 10-digit code for every UK outdoor advertising frame. This was met with much fanfare from the industry, proclaiming it a new era in programmatic ready to transform the out of home (OOH) market. […]
The 2015 Social Media Marketing Industry Report highlights a stats to back me up: Only 45% of Facebook marketers feel their efforts are effective. Only 42% of marketers believe they can accurately measure their social media results. Social media’s perceived benefits are increased exposure (90%), more traffic (77%) and growing loyalty with fans (69%). […]
Clear Channel’s super premium digital brand, Storm, has unveiled their first site in Leeds, Storm The Mile. Storm The Mile, which is Storm’s fourth site outside London following the launch of Storm Mancunian Junction in Manchester last month, becomes the latest landscape screen to join Storm’s expanding nationwide portfolio. […]
While Director Zack Snyder’s latest comic book CGI fest, the long-awaited Batman vs. Superman: Dawn of Justice, continues to nurse its wounds from lukewarm critical reviews and an embarrassing box-office drop-off following opening weekend, DC Comics and Posterscope have not lost optimism concerning the film’s European reception. […]
The acquisition has been made to bolster Posterscope’s global real-time capabilities as digital OOH billings are forecast to grow to 54 per cent of the UK market by 2019. […]
