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Ireland’s top out of home (OOH) specialist PML Group: life after the acquisition by Posterscope (Marketing)

Last year UK-based Posterscope bought PML Group, Ireland’s top out of home (OOH) specialist, for an undisclosed sum. Once all the t’s are crossed and i’s dotted PML will join the Posterscope network, owned by Dentsu Inc. PML was started in 1982 by Jimmy Cashen, above, and the late Gerry O’Donoghue, to compete with Outdoor Advertising Services (OAS). […]

marketing.ie
Mon, May 16, 2016 at 5:43 PM

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UK’s Airport Media selects BroadSign software to power its DOOH networks (BroadSign)

Airport Media has selected BroadSign’s automated digital out-of-home software to power its DOOH displays at London Gatwick and London Luton airports. The audiences reached through these airports unsurprisingly attract diverse advertiser categories, with brands on display including Land Rover, Louis Roederer, British Gas, Columbus and easyJet. […]

Mon, May 16, 2016 at 4:05 PM

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BroadSign International, LLC Selected to Power Airport Media DOOH Displays in the United Kingdom

London Gatwick and London Luton airports expose DOOH campaigns to over 52 million passengers annually. London, England. May 16, 2016. […]

Mon, May 16, 2016 at 5:00 AM

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Broadsign International, LLC Selected to Power Airport Media DOOH Displays in the United Kingdom

London Gatwick and London Luton airports expose DOOH campaigns to over 52 million passengers annually. London, England. May 16, 2016. […]

broadsign.com
Mon, May 16, 2016 at 4:00 AM

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Eurostar Use YouTube Data to Make Outdoor Campaigns More Effective (Pioneering OOH)

Eurostar is one of the first brands to make use of new tech that allows marketers to change their outdoor campaigns based on real-time feedback on what has been successful on YouTube. The campaign aims to promote its new fleet of e320 Eurostar trains to a new audience. […]

pioneeringooh.com
Mon, May 16, 2016 at 12:47 AM

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Canada: Winners of the OOH advertising creative contest held by Astral Out-of-Home (Bell Media)

Astral Out of Home, a division of Bell Media, announced this week the Toronto and Western Canada winners of its CARTE BLANCHE FOR CREATIVES contest. Launched in March, the seventh edition of CARTE BLANCHE set a new record, receiving 341 original pieces of creative from across Canada. Grand Prize: “Cloudy Vision” – John St. […]

bellmedia.ca
Fri, May 13, 2016 at 7:42 AM

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JCDecaux’s best creative DOOH campaigns in March

Best Creative Campaigns in March demonstrated that all product categories can make the most of out-of-the-box concepts and create truly memorable and unique campaigns. From popcorn scented bus shelters to superhero costumes, have a look below at the top three Creative Solutions campaigns as voted by the JCDecaux teams around the world. […]

jcdecaux-oneworld.com
Fri, May 13, 2016 at 1:44 AM

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South Africa’s OOH media owners invited to OOH Audience Research

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bizcommunity.com
Fri, May 13, 2016 at 1:10 AM

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A CMO’s Guide to the New World of Out Of Home Advertising (OOH Million Dollar Pitch)

Prior to her appointment as oOh!media’s first Chief Marketing Officer, Michaela Chan, thought she understood Out Of Home advertising. Though when she arrived she realised that the capabilities of oOh!’s audience network far exceeded her expectations – she had a steep learning curve. Like most CMOs, I associated Out Of Home advertising with big billboards. […]

Fri, May 13, 2016 at 12:56 AM

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16:9: Talking Hyperlocal DOOH Ad Network Dreamers Off The Ledge

Photo: Scene from the film Man On A Ledge, which is not about Digital OOH local ad networks. At least I don’t think so. It seems like every week lately I spend some time on the phone talking a guy off a business ledge. […]

sixteen-nine.net
Thu, May 12, 2016 at 4:25 PM

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Storm Continues Expansion with Four New London DOOH sites (Pioneering OOH)

Out of Home media owner Clear Channel UK’s premium digital brand, Storm, has announced four new sites in London – Storm Borough High Street, which launched this month; and Storm Nine Elms Battersea, Storm Wandsworth Bridge and Storm A3 Tower, which will launch next month. […]

pioneeringooh.com
Thu, May 12, 2016 at 2:04 AM

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Primesight, Mediacom, Kinetic and Newslink Synchronise DOOH advertising and Radio in Campaign for Subway

Primesight, MediaCom, Kinetic and Newslink are synchronising digital out-of-home (DOOH) ads with radio spots in a major campaign to promote Subway's popular pulled pork sub. […]

primesight.co.uk
Thu, May 12, 2016 at 1:26 AM

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M&M’s mixes it up for OOH campaign

Mars celebrated the launch of its limited edition M&M's mix with an equally unique display in the Netherlands. An advertising panel in the center of a busy plaza proclaimed the arrival of what was sure to be an instant snack favorite – a delicious mix of peanut, crispy, and original M&M's all found in one bag! […]

Wed, May 11, 2016 at 2:10 PM

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M&M’s mixes it up for OOH campaign

Mars celebrated the launch of its limited edition M&M's mix with an equally unique display in the Netherlands. An advertising panel in the center of a busy plaza proclaimed the arrival of what was sure to be an instant snack favorite – a delicious mix of peanut, crispy, and original M&M's all found in one bag! […]

Wed, May 11, 2016 at 2:10 PM

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DOOH Installation of the Week: McDonald’s Free Breakfast Friday Promotion

There may be no such thing as a free lunch, but as McDonald’s has recently demonstrated, breakfast is an entirely different story. The Free Breakfast Friday promotion recently returned to Ireland in late February, reminding consumers all over the country that the only thing better than a hearty portable meal to start the day is a hearty portable meal free of charge. […]

digitalsignageconnection.com
Wed, May 11, 2016 at 10:29 AM

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