DOOH: Coming to a Billboard Near You (ExchangeWire)
The stealthy replacement of traditional billboards and posters with digital displays has taken place – largely unheeded – over a number of years; but Digital Out of Home (DOOH) advertising has now reached a tipping point, with Clear Channel Outdoor announcing it will make more revenue from digital than traditional OOH formats this year. […]
Wed, Jun 1, 2016 at 4:25 PM