Singapore-based DOOH ad platform Moving Walls acquires programmatic adtech firm Ahoy (Marketing-Interactive)
With the acquisition, Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ out-of-home (OOH) planning platform and Location Media Xchange (LMX), a newly formed company that provides supply-side technology to OOH media owners. This comes during a period when global lockdowns have adversely affected OOH media spends, according to a press release. […]
Tue, Jun 2, 2020 at 4:21 PM