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Search results for “programmatic”:

Thursday, July 30, 2020 Thu, Jul 30, 2020

Wednesday, July 29, 2020 Wed, Jul 29, 2020

Co-founder of DSP StoreBoost makes the case for programmatic DOOH in retail (New Digital Age)

…nels are now adding programmatic OOH to the model … · …ly. Digital OOH and programmatic buying now enable… · …ave ROI models from programmatic OOH campaigns wil… · …enuine use case for programmatic OOH as the need t… · … However, without programmatic media buying capa… · … to the market with programmatic media and creativ… · …owth in OOH and tip programmatic into the mainstre… · …vely. This year, programmatic OOH has finally c… · …By Dan Douglas, Co-Founder, StoreBoost. Finally… […]

newdigitalage.co
Wed, Jul 29, 2020 at 10:51 PM

Tuesday, July 28, 2020 Tue, Jul 28, 2020

Monday, July 27, 2020 Mon, Jul 27, 2020

Is programmatic DOOH the Way Forward? Yes and No. (A recap of OAAA panel by Talon)

…stry differ on what programmatic really represents… · …ms of automated and programmatic buying will play … · …on technologies and programmatic media trading on … · …much enthusiasm for programmatic buying in OOH, pr… · …atic buying in OOH, programmatic remains in a nasc… · …ely, the success of programmatic demands a new mar… · …th Whether it is programmatic, automation, new … · … both automated and programmatic buying is certain… · … is bought and sold programmatically or activated … · …programmatic has been a pervasive yet loosely defi… […]

talonoutdoor.com
Mon, Jul 27, 2020 at 6:52 PM

Friday, July 24, 2020 Fri, Jul 24, 2020

Wednesday, July 22, 2020 Wed, Jul 22, 2020

Michael Provenzano: programmatic DOOH transactions on Vistar platform are now fully transparent

…p; what's ahead for programmatic OOH. Since I s… · …nnel DSP demand for programmatic OOH, and the grow… · … the Vistar DSP and programmatic OOH to the other … · …b has been to bring programmatic to the OOH space.… · … in the omnichannel programmatic opportunity.… · …Back in April, Vistar transitioned to a fully tran… […]

info.vistarmedia.com
Wed, Jul 22, 2020 at 7:58 PM

Tuesday, July 21, 2020 Tue, Jul 21, 2020

Clear Channel Outdoor’s DOOH inventory can now be bought programmatically through PlaceExchange omni-channel SSP (PRNewswire)

…integration enables programmatic buying via privat… · …tly alongside other programmatic channels like dig… · …nt to make emerging programmatic channels easy to … · …e set of DSPs & programmatic traders. As OOH c… · …eve our data-driven programmatic solution will hel… · …channel to be truly programmatic for buyers and se… · …ides digital buyers programmatic access to Clear C… · …has changed the way programmatic marketers think a… · …CCO is the latest DOOH media partner to join the e… […]

prnewswire.com
Tue, Jul 21, 2020 at 7:22 PM

Saturday, July 18, 2020 Sat, Jul 18, 2020

Thursday, July 16, 2020 Thu, Jul 16, 2020

Wednesday, July 15, 2020 Wed, Jul 15, 2020

Tuesday, July 14, 2020 Tue, Jul 14, 2020

Talon Outdoor: Why DOOH needs its own programmatic tech, rather than the one retrofitted from online advertising (IAB UK)

…rent offering of ‘programmatic guaranteed’ buy… · …s, agency planners, programmatic traders, and OOH … · …, the ways in which programmatic trading can bring… · …accountability. The programmatic players entering … · … issues from online programmatic into OOH and simp… · …Despite the injection of the online players’ tec… […]

iabuk.com
Tue, Jul 14, 2020 at 6:44 PM

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