Singapore has the highest penetration of digital OOH screens in the world, but it has not reached the peak yet (Campaign Asia)

According to PwC, by 2019, the city state will see digital OOH advertising revenue account for 60.4 percent of total OOH advertising revenue, while exceptional growth in London will help the UK reach 53.7 percent. Hong Kong comes in second at 55.5 percent. […]