Quicker than expected council approvals have put oOh!media years ahead of schedule on its roadside billboard digital upgrade. After initially giving itself two years to replace large poster billboards with digital ones, oOh!media announced on Monday it had nearly finished. […]
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Jeff Tan discusses a Posterscope advertising campaign for Coca-Cola. He talks about the target audience for the campaign and the different companies that Posterscope partnered with for this successful advertising effort. […]
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OOH is for the most part a sector in rude health with revenues rising and almost all the main players continuing to invest heavily in new digital inventory, research and marketing. […]
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Wrapify is an app that, like its competitor StickerRide, connects consumer drivers and brands looking for exposure. The drivers have their vehicles sheathed in an ad and get paid per mile for driving in specific areas laid out by the advertiser. […]
OOH's position as the oldest and most static of advertising mediums (both literally and figuratively) has been changed forever with the arrival of Digital Out of Home (DOOH). DOOH has given our industry a massive shot in the arm globally. We have gone from being the slowest deliverable medium to being the fastest, even ahead of TV. […]
Borrell Associates reports OOH will lead all traditional media in consumer time spent growth from 2013-2018 with an increase of 5 percent. All other traditional media are declining, except Cable TV, which it projects will show modest growth of less than 1 percent. […]
Consumers who are out of home are more likely to act on messages compared to inside the home, as a result of “primal” instinct, according to research from the Outdoor Media Association (OMA). […]
Charity Missing People helps to find more than 2,000 vulnerable children and adults each year. Ross Miller, director of fundraising and communications, shares his insights on programmatic out-of-home advertising and reveals Pokémon Go could be the next tool in the search for those who go missing. […]
The growth of digital channels like Google AdWords and Facebook has made it easy for brands to track how effectively they’re spending ad dollars. With rich, detailed analytics, they can create and optimize a sales funnel from start to finish. […]
AUSTRALIA’S media agency market bookings are down 2.7 per cent YOY to the month of July according to the latest SMI figures but could’ve been significantly worse had it not been a 21.7 per cent rise in OOH over the past 12 months. […]
In the last decade OOH advertising had arguably undergone the most radical upheaval globally in its history. From the earliest days of cave paintings to posters on walls, OOH media was effectively just that, static pictures on walls of varying sizes and sophistication. […]
