Not only did OOH outperform the US economy, more than tripling GDP in the second quarter, it has now achieved 25 consecutive quarters of growth since the recession. […]
Sales leaders are leaving Clear Channel Outdoor. Numerous VP sales spots open. Questions as to whether Branch Presidents can pick up the slack. […]
The campaign, produced by Grand Visual, aimed to amplify Listerine’s ‘Bring out the Bold’ activity, which promotes the idea that people who use its products are bolder and more adventurous than anyone else – just like the sports stars and musicians featured in its DOOH ads over the summer. […]
While excitement for this new digital era is at an all-time high, there’s a separate revolution taking place right before our eyes: the Quiet Movement of out-of-home. Once thought of as highway billboards and static signage, out-of-home advertising (OOH) is experiencing a renaissance, now more closely associated with new digital platforms that can change the entire advertising landscape. […]
In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket. […]
The Out-of-Home (OOH) industry reported a net revenue of $62.0 million for the month of August, an increase of 20.0% from the same month last year, which posted a net revenue of $51.6 million.* Year-to-date revenue has increased by 18.2%, tracking at $480.4 million, up from $406.3 million* for the same time last year. […]
PQ Media has released the new US Digital Out-of-Home Media Forecast 2016, the 9th installment in their Global Digital Out-of-Home Media Series. According to the new US Digital-Out-of-Home Media Forecast 2016, DOOH media operators rebounded strongly in 2015, posting the industry’s highest growth rate since the Great Recession. […]
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Yellow Spirit, the holding group behind Lebanese outdoor company Pikasso and Lawhat Tunisie, has acquired 66.36 per cent of Maghreb International Publicité (MIP), the number one company in outdoor advertising in Tunisia and number three in Mali. […]
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When tragedy occurs, unity follows. If ever I’ve seen an example of this in the OOH industry, it is now. Following multiple days of heavy rains and storms two weeks ago, areas of Southern Louisiana began to flood. […]
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Nike gave both serious and casual athletes even more reason to be excited during the 2016 Olympic Games with its “Unlimited Unleashed” campaign which dominated Metro de Santiago for the majority of August. […]
Nike gave both serious and casual athletes even more reason to be excited during the 2016 Olympic Games with its “Unlimited Unleashed” campaign which dominated Metro de Santiago for the majority of August. […]
