Digital out-of-home advertising is a big industry, and it’s growing fast – according to PWC, global total OOH advertising revenue was US$36.32bn in 2014, and is projected to grow to US$45.37bn by 2019. Digital out of home accounts for most of the spending growth, and ad networks across the world are vying to get their share. […]
In New York City, LinkNYC is bringing free public Wi-Fi to millions of New Yorkers and visitors. Chief Strategy Officer at Intersection, Dave Etherington, and Head of Innovation at Kinetic Worldwide, Marley Kaplan, discuss how LinkNYC posts are bridging the physical and digital worlds for advertisers. […]
This is undoubtedly the last article you, DOOH (Digital Out-of-Home advertising) enthusiasts, wish to read right now. Yet another person weighs in on the programmatic DOOH Ferris wheel of highs (“eureka!”) and lows (“back to the drawing board”). […]
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The first of hundreds of 70-inch screens for DooH retail advertising were rolled out recently by British supermarket chain Asda as part of a huge digitalisation project. The winner of the tender is an experienced advertising specialist. […]
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After digital and mobile, the two other growth areas among U.S. media segments are in-theater advertising, 5.1% and outdoor, 3.3%. Sinking categories are newspapers, 12.7%; magazines, 12.4%; and and radio, 2.8%. […]
When tragedy occurs, unity follows. If ever I’ve seen an example of this in the OOH industry, it is now. Following multiple days of heavy rains and storms two weeks ago, areas of Southern Louisiana began to flood. […]
Everyone needs support from time to time and the digital signage world is no different. When a network is not running as expected, BroadSign’s Support Specialist team comes to the rescue. Constant problem-solving may sound like a headache to most but it’s what gets this team revved and excited. […]
A killer out-of-home initiative that destroyed thousands of potentially harmful mosquitoes while building significant public-awareness buzz in the war against the Zika virus. […]
To encourage Hungarians to visit one of its myriad spas and hot springs in Budapest, BGYH provided a virtual look at its thermal baths. While waiting for a bus, transit riders could peer into a virtual reality headset installed in a shelter to witness the glint of sunlight reflecting on thermal bath waters while spa goers went swimming by. […]
To encourage Hungarians to visit one of its myriad spas and hot springs in Budapest, BGYH provided a virtual look at its thermal baths. While waiting for a bus, transit riders could peer into a virtual reality headset installed in a shelter to witness the glint of sunlight reflecting on thermal bath waters while spa goers went swimming by. […]
These days, ad tech companies are modern and relatable brands that convey how simple their platforms are to use and how much better life becomes for their users. Yet inner workings remain mysterious, which is why we created the “Backstage at BroadSign” series. […]
American’s long birthday party for its National Parks ends today, August 25. A sophisticated multi-media campaign celebrated the centennial of the National Park Service (1916-2016), relying on out of home (OOH) formats nationwide. Did it work? […]
A Support Specialist spending quality time on the phone with a customer. These days, ad tech companies are modern and relatable brands that convey how simple their platforms are to use and how much better life becomes for their users. Yet inner workings remain mysterious, which is why we created the “Backstage at Broadsign” series. […]
