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The Drum: JCDecaux continues Oxford Street OOH overhaul with synchronised digital bus shelters

The out-of-home (OOH) giant took over the advertising concession of one of London's most popular streets at the start of this year, announcing plans to digitise the bus stops using bigger screens as part of its London Digital Network (LDN) initiative. It has now completed the synchronisation of four Visual Display Clusters (VDCs) on its Oxford Street network. […]

thedrum.com
Thu, Sep 8, 2016 at 2:13 PM

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Heineken’s OOH campaign in Australia by JCDecaux Citylights

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bandt.com.au
Wed, Sep 7, 2016 at 2:15 PM

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OAAA’s “Vote to Count” OOH campaign

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ajc.com
Wed, Sep 7, 2016 at 2:10 PM

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MediaPost: OOH On Path To Programmatic, But False Claims Could Derail Progress

Several OOH ad-tech companies claim they facilitate programmatic buying. The most honest of these are digital display networks, which offer buys across a relatively small number of digital OOH assets. This is hardly comparable to offerings in radio or TV, let alone online advertising. […]

mediapost.com
Tue, Sep 6, 2016 at 2:47 PM

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Nancy Fletcher: A Look Ahead to the Remainder of 2016 in OOH Advertising and OAAA deliverables

After a pause for Labor Day traditions, get ready for a burst of new deliverables from OAAA: new tools to help sales, new research on the poster panel, an industry-sponsored autonomous car study, new public service, and updated OOH brand positioning. I’m delighted to share OAAA priorities for the balance of the year. New Tools/New Research. […]

specialreports.oaaa.org
Tue, Sep 6, 2016 at 2:44 PM

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Patrick Quinn on DOOH Revenues and Trends (Billboard Insider)

You project US digital billboard revenues to grow at a compound annual rate of 7.0% in the 2016-20 period. What major trends do you believe will account for this growth? […]

billboardinsider.com
Tue, Sep 6, 2016 at 2:41 PM

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Storm unveils landmark research on Brand Fame in DOOH (Clear Channel)

• Clear Channel UK’s premium digital brand, Storm, unveils groundbreaking research into Brand Fame and what it means for advertisers. • Brand Fame Uncovered succinctly defines Brand Fame from a consumer and expert perspective for the very first time. • Premium digital Out of Home, such as Storm, is revealed to drive all fame metrics. […]

clearchannel.co.uk
Tue, Sep 6, 2016 at 2:30 PM

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Branded Cities Network And Blog Meets Brand Partner To Deliver Social Influencer Marketing To Ooh

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brandedcities.com
Tue, Sep 6, 2016 at 2:15 PM

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Specle and Primesight to revolutionise DOOH ad delivery (Pioneering OOH)

Primesight, in partnership with technology company Specle, is to be the first media owner to offer DOOH (Digital Out of Home) advertisers the same certainty and security of ad delivery as print advertisers. From September 1 2016, advertisers will be able to use Specle’s proven technology to manage, process and deliver all their DOOH ads to Primesight. […]

pioneeringooh.com
Tue, Sep 6, 2016 at 1:56 PM

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OAAA: “Vote to Count” OOH Campaign Seeks to Drive More Americans to Polls

As election season kicks into high gear, the Outdoor Advertising Association of America (OAAA) and its members today announced the launch of a national out of home (OOH) public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: voter registration and action at the polls. […]

oaaa.org
Tue, Sep 6, 2016 at 1:44 PM

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oOh!media creates “unmissable spectacles” at Melbourne and Sydney airports (Moodie Davitt Report)

AUSTRALIA. The Halo and The Boss. Not characters from the latest Hollywood blockbuster but two full motion digital screens installed at Melbourne and Sydney airports by out of home advertising company oOh!media. […]

moodiedavittreport.com
Mon, Sep 5, 2016 at 3:18 PM

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DOOH Campaign: Coca Cola´s interactive colouring book (DSSummit)

In Australia, Coca Cola has implemented a DOOH campaign for its Deep Spring product line, which consists of mineral water with and without different flavours. Interactive touch screens were utilised in an attempt to win over the health conscious target market. Instincts and health: Coca Cola has gamified its advertising campaign for Deep Spring. […]

digitalsignagesummit.org
Mon, Sep 5, 2016 at 3:12 PM

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Times OOH encourages storytelling on the road to Mumbai Airport (Moodie Davitt Report)

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moodiedavittreport.com
Mon, Sep 5, 2016 at 3:05 PM

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OOH business sentiment positive in India as festive season kicks in (Exchange4Media)

Rajiv Saxena, MD of Blue Ocean Media opined, “The launch of Reliance Jio and the upcoming launch of iPhone 7 bodes well for the outdoor advertising industry. We are expecting the telecom sector will pick up in the second half and this will have a positive impact on this sector. […]

exchange4media.com
Mon, Sep 5, 2016 at 3:02 PM

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South Africa: How to choose the right OOH transit media network for your campaign (The Media Online)

Shamy Naidu outlines a checklist for choosing the right out-of-home transit media provider, which includes one that knows the environment, has the required advertising rights and has an operational infrastructure fit to strategically implement campaigns. […]

themediaonline.co.za
Mon, Sep 5, 2016 at 7:08 AM

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