Amobee demand-side ad platform adds DOOH to programmatic offering in Australia (AdNews
Global DSP Amobee has launched out-of-home (OOH) capabilities on its platform for the Australian market, as a result of a partnership with Vistar Media, a programmatic technology company for digital out-of-home (DOOH). This partnership allows for the integration of DOOH into omnichannel marketing strategies, in accordance with openRTB standards. […]
Wed, Jul 29, 2020 at 10:03 PM