Raw Feed & Search

eMarketer promotes its report saying “programmatic DOOH ad spending is starting to grow, but from a small base”

… first forecast for programmatic digital out-of-ho… · …tion. This year, US programmatic DOOH ad spending … · …ear. But given that programmatic is typically digi… · …sacted or fulfilled programmatically: 6.7% in 2020… · … other media. While programmatic buying makes it e… · …o that inventory is programmatically purchased whe… · …t outdoor inventory programmatically when the weat… · … general manager of programmatic at Lamar Advertis… · …spray brand Flonase programmatically purchased OOH… · …s labels, said that programmatic outdoor ad buying… · …o determine when to programmatically purchase outd… · … general manager of programmatic platforms at digi… · …m to sell something programmatically when you can … · … Another reason for programmatic’s slow start in… · …itfalls that befell programmatic in digital displa… · …t Frank has noticed programmatic catching on. Alth… · …tching on. Although programmatic constitutes a sma… · …To learn more about programmatic DOOH advertising,… · …Summary of this $995 Report: US programmatic Digit… […]

emarketer.com
Mon, Aug 17, 2020 at 6:52 PM

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CEO of JCDecaux-owned VIOOH says programmatic OOH will be key to this recovery (Econsultancy)

…et to its recovery: programmatic. In the same way … · …gger a move towards programmatic OOH. In such u… · … notice, the use of programmatic OOH as part of th… · …ed proliferation of programmatic inventory and tra… · …brand awareness and programmatic is a performance … · …a performance tool, programmatic OOH is where the … · …he most of aligning programmatic OOH with mobile. … · …out the benefits of programmatic OOH within omnich… · … of transparency in programmatic video and display… · …ns. In the emerging programmatic OOH sector, trans… · …aced by more mature programmatic channels in order… · … invest in ensuring programmatic OOH is as transpa… · …ing conditions, and programmatic OOH is well suite… · …Jean-Christophe Conti, CEO, VIOOH. While it has… […]

econsultancy.com
Thu, Aug 13, 2020 at 6:04 PM

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programmatic DOOH platform Vistar Media integrates with “the world’s largest omnichannel DSPs” (DSConnection)

…o parity with other programmatically accessible di… · …NEW YORK (August 13, 2020) –– Vistar Media, th… […]

digitalsignageconnection.com
Thu, Aug 13, 2020 at 6:02 PM

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The largest bus shelter ad screen network in Quebec is now available for programmatic buying via Broadsign Reach and Campsite platforms

…tion to broaden our programmatic buying propositio… · …y with more than 30 programmatic buying platforms … · …“With the largest bus shelter screen network in … […]

broadsign.com
Tue, Aug 11, 2020 at 4:16 PM

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Quebecor’s out-of-home advertising inventory now even more accessible via Broadsign Reach and Campsite programmatic purchasing platforms

… Reach and Campsite programmatic purchasing platfo… · …tion to broaden our programmatic buying propositio… · …y with more than 30 programmatic buying platforms … · …e launch successful programmatic DOOH campaigns. T… · …Version française si dessous   MONTREAL, Aug… […]

broadsign.com
Tue, Aug 11, 2020 at 10:18 AM

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Talon launches first DOOH campaign bought programmatically via its Atlas platform (LBBonline)

The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market. Atlas, which progressed from concept to revenue generating in seven months, handles a multitude of specialist OOH planning tasks. […]

lbbonline.com
Tue, Aug 11, 2020 at 12:11 AM

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Stephanie Gutnik explains programmatic DOOH in 90 seconds (YouTube)

Stephanie Gutnik, Consultant, Digital Transformation, OUTFRONT Media. […]

youtube.com
Fri, Aug 7, 2020 at 12:10 AM

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Global out-of-home bosses count on programmatic, DOOH to boost the recovery (Mi3)

By Paul McIntyre - Executive Editor. The CEOs of OOH firms based in the UK, US, Germany and Australia believe sector fundamentals are healthy – and that public mobility is starting to return. Covid-19’s immediate impact, they argue, is more nuanced than investor panic might imply, while the long-term trend is one of growth. […]

mi-3.com.au
Wed, Aug 5, 2020 at 11:35 PM

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Italy’s largest transit OOH ad network Media One selects Broadsign to manage operations and enable programmatic buying (Media4Growth)

…orm (SSP) to enable programmatic ad sales on the n… · …t than ever through programmatic.”… · …Media One’s network reaches millions of people e… […]

media4growth.com
Wed, Aug 5, 2020 at 2:34 AM

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AdMobilize and LiveDOOH to Bring programmatic-Ready Campaign Planning Feature for the OOH industry (DSConnection)

London, UK (July 29, 2020) — AdMobilize and LiveDOOH are proud to announce a new partnership to deliver an industry-first feature to effectively plan, deliver and report on campaigns for media owners and brands in the OOH industry. […]

digitalsignageconnection.com
Mon, Aug 3, 2020 at 12:07 PM

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Ocean Outdoor Enables programmatic Buying of Iconic United Kingdom Screens via Hivestack

…l ad tech leader in programmatic digital out-of-ho… · …r in the history of programmatic DOOH, enabling ma… · …LONDON, July 31, 2020 — Premium digital out-… […]

digitalsignageconnection.com
Mon, Aug 3, 2020 at 11:59 AM

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Japanese programmatic DOOH network LIVE BOARD Joins DPAA

…r impression-based, programmatic sales. They are b… · …Dentsu & NTT DOCOMO programmatic Arm Sees Memb… […]

dpaaglobal.com
Mon, Aug 3, 2020 at 8:39 AM

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DPAA Sets DOOH programmatic Training Courses for North America and EMEA, Powered by Prohaska Consulting

…ccessfully transact programmatically    … · … and largest global programmatic consulting firm. … · …sics and history of programmatic advertising, how … · …latform that powers programmatic OOH buying and se… · …; The DPAA-Prohaska programmatic education series … · …of all ad media. As programmatic capabilities cont… · …at the forefront of programmatic training and we a… · …ory and practice of programmatic DOOH. We are prou… · …actions, delivering programmatic capabilities betw… · …-experienced global programmatic firm, with more t… · …ng has trained more programmatic buyers and seller… · …Regionally customized sessions will educate buyers… […]

dpaaglobal.com
Mon, Aug 3, 2020 at 8:35 AM

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Ocean Outdoor Enables programmatic Buying of DOOH Screens in UK’s Prime Locations via Hivestack (PRWeb)

…l ad tech leader in programmatic digital out-of-ho… · …rketers to activate programmatically some of the m… · …tack to advance our programmatic offering. As the … · …before. Hivestack's programmatic technology offers… · …pportunities to our programmatic buyers. Everythin… · …sions available for programmatic activation in Hiv… · … to see significant programmatic activations from … · …uy and sell-side of programmatic digital out-of-ho… · …Exchange to attract programmatic revenue. DOOH med… · …Premium digital out-of-home media owner, Ocean Out… […]

prweb.com
Sun, Aug 2, 2020 at 5:40 PM

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How A Vistar Ad Server Can Streamline programmatic DOOH Operations (Vistar Media)

…ging connections to programmatic opportunities … · …tically prioritizes programmatic to help you fill … · …By Eric Lamb. In DOOH, media owners are just be… […]

info.vistarmedia.com
Fri, Jul 31, 2020 at 12:07 AM

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