JCDecaux Airport has launched an innovative dynamic digital campaign across the Heathrow gateroom DAPs network to provide passengers with useful destination based information. […]
oOh!media chief executive officer Brendon Cook was honoured last week with Australia’s most prestigious individual marketing award at the 2016 ADMA Australian Creativity & Effectiveness (AC&E) Awards ceremony in Sydney. […]
Londoners will benefit from the fastest free public Wi-Fi available, free phone calls and a range of other free digital services from next year, thanks to a new partnership between BT, Intersection, the urban innovation company behind LinkNYC, and Primesight, a leading UK outdoor advertising company. […]
UK's OOH advertising industry will continue to evolve, in spite of Brexit concerns and realities. 2017 is the year of data, automation and creativity. Technology continues to fuel the creative ideas that make OOH one of the most impactful and versatile channels. […]
Spotify went large on out-of-home this month with a campaign to build awareness & usage of the music streaming service's playlist feature (creative by Wieden+Kennedy NY). Planned by Goodstuff and working with our OOH partner Talon, we featured a selection of the most impactful opportunities across the largest UK cities. […]
As part of a strategy to generate vital new revenue for the modernisation of London’s transport system, Transport for London (TfL) and Exterion Media today launched two 7.2m x 4m, double-sided screens inside Canary Wharf Tube station. […]
Marie Curie turned Piccadilly Circus yellow on Saturday in support of the charity's nurses who worked an extra hour as the clocks went back last weekend. For one hour between 7pm and 8pm on 29 October, brands including Coca-Cola and McDonald's pledged their support for Marie Curie’s "Extra hour" campaign and agreed to donate an hour of their advertising time by turning their artwork yellow. […]
In the bad old days of analogue, taxi drivers only had three channels: sport – usually football, sound bites on the topic of ‘what’s wrong with society’, and a public information broadcast about the standard of other people’s driving. And all of this with the radio switched off! Thankfully, the near future will be very different. […]
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GMC has launched an interactive campaign in which passers by are recognised and addressed individually in a shopping mall by age, sex, emotion and other parameters. According to the industry companies involved in the project, the campaign is a one of a kind for digital outdoor advertising. […]
SITO Mobile SVP Mike Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the inverse of OOH. Gamaroff says big data is finally “big enough” to bring these two forms together. […]
oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. […]
oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. […]
