Brands are moving away from hypertargeting and pinpointing and are going back to what actually matters – being seen by the wider public. This doesn’t mean that OOH doesn’t target specific audiences, but compared to online advertising, it allows personalisation at scale. […]
As a Place-Based-Media network, the Cannabis Users Network, is planned to be distributed to a wide audience that includes medical practices, cannabis dispensaries, and other health services locations that make up the Point-Of-Care portion of the Digital-Out-Of-Home ("DOOH") advertising space, which has revenue of $4.5 billion. […]
Advertising spend growth is to slow globally next year, including in China, but regional rival India is to see an even brisker rate of growth in 2017, according to data from Warc. The pace of growth of mobile, the fastest growing medium, is to slow from 47.1% this year to 34.2% next year. […]
The deal, penned less than 6 weeks ago, has already seen the installation of a network of digital screens in Dublin’s popular Westend Shopping Park. The 70” free standing digital displays have been developed by the UK-based Amscreen and marks the first deployment with Clear Channel Ireland. […]
Here’s a quick breakdown of all the main events in case you missed it: Digital Signage Expo’s joint event with the Digital Signage Federation entitled “Coffee and Controversy” was a big success. Approximately 100 industry folks showed up for breakfast followed by an engaging panel discussion led by Ken Goldberg of Real Digital Media. […]
[…]
Warner Bros promoted the release of 3D family film, Storks, with an extensive international DOOH campaign. Grand Visual produced the digital out of home creative for over 12 countries, including master animations to be used for additional localised adaptations. In the film, Storks have moved on from delivering babies and now they deliver packages for a global internet retail giant. […]
NBC Universal is launching a nationwide dynamic digital out of home (DOOH) campaign to celebrate the arrival of the US number one ranked late night TV series: The Tonight Show Starring Jimmy Fallon. The popular chat show premieres on E! from 1st November at 10pm, with each episode shown in UK 24 hours after the US broadcast. […]
3,500 displays are to be deployed across Auchan stores in France. Croix, France. November 2, 2016. […]
A DPAA-sponsored feature. How do you see the digital out-of-home & mobile relationship evolving over the next several years? There are a few immediate synergies that come to mind: the performance gains in purchasing cross-screen media against a single strategy; mobile as a data channel to apply targeting to DOOH; mobile as a data channel to apply measurement to DOOH. […]
Insider interviewed Drachman last week about trends in the outdoor advertising M&A market. Max, have you closed any transactions since the last time we checked in with you in early September? Yes, we have closed four more deals since we last touched base: Boardworks’ divestiture of the majority of their plant in Atlanta. […]
Syracuse-based Seneca manufactures indoor and outdoor video display systems for sports arenas, restaurants, city squares and myriad other venues and settings. […]
Australian out of home specialist Ooh Media has been awarded a long-term contract to handle advertising at Cairn’s Airport with plans to digitise the entire airport by next year. […]
Saddle Ranch Media, Inc. (OTC PINK: SRMX) now has four live Video-On-Demand networks ready to generate revenue on YouTube as a Medical Education Network distributed directly to targeted medical practices. SRMX's is focusing its production capabilities on the Point-Of-Care portion the Digital-Out-Of-Home ("DOOH") network space. […]
The new portfolio is tailored towards local authorities, telcos and media owners looking to modernise and improve value delivered to the general public through traditional street furniture such phone boxes and screen-based advertising. The initial range of products includes Adshel Live London, which offer a fresh approach to traditional phone boxes by featuring Wi-Fi and maps. […]
