Exterion Media has boosted its position in the UK after Cotterrell helped to win Transport for London’s expanded, eight-year £2bn outdoor contract last year. King said he was ambitious for the business, which competes with bigger international rivals JCDecaux and Clear Channel. […]
To showcase OOH’s creative impact, relevancy, and ability to work collaboratively and uniquely with mobile, the Outdoor Advertising Association of America (OAAA) has embarked on a fresh campaign to further strengthen and unite the industry. […]
[…]
[…]
Branded Cities Network’s year starts off with one of the biggest parties in the world, the New Year’s Eve celebration in Times Square. With over one million revelers gathered in the Square, and billions watching around the world, all eyes are on BCN’s inventory as the seconds count down to the New Year. […]
Billboards have had more time to mature as a media format, while place-based OOH is still relatively young with exciting new players, formats, and campaigns emerging. If the industry can continue to coalesce with unified marketing, measurement, and cross-company buying, all OOH formats will increase adoption. […]
As the second biggest growth channel in media, OOH is well-placed to deliver great returns on investment to advertisers in the UK, partly as a result of the industry's investment in digital. […]
[…]
“Hello Bermudaful” is aimed at the drivers of prestige cars and the messages are activated when cars valued at more than £40k and which are less than 4 years old are driven near the ad. […]
Crystal Ski Holidays has launched a dynamic DOOH campaign #GetMoreWinter, targeting Londoners with enticing real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues by booking their next holiday. […]
Here’s something that the Out-of-Home industry says every year: This will be the year of OOH. Every time someone has made that prediction in the last decade they’ve been partially right because for the past 26 straight quarters the industry has experienced steady growth, most recently driven by the proliferation of digital panels, data-centric planning tools and dynamic CMS configurations. […]
An interactive digital out of home (DOOH) campaign will, for the next week, feature coaches Gavin Rossdale, Jennifer Hudson, Tom Jones and Will.i.am on Ultra HD screens in shopping centres across the UK including Bluewater, Arndale and the Bullring. The coaches will sit upon their red chairs and activate each time a shopper passes close by. […]
How do you deliver a lasting impression with business professionals who are constantly on-the-go and oversaturated with an immeasurable amount of advertising? […]
2278 center true 50 left false 30% true 50% 5 5 5 false false true false true true false auto false ease-in-out 100 false 0 true true Previous (Left arrow key) Next (Right arrow key) %curr% of %total% true The post OOH Gallery: 19-December-2016 appeared first on outofhome.net. […]
OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. […]
