Clear Channel continues to shrink. Autonomous Vehicles enter the trough of disillusionment. Automated outdoor buying comes of age. […]
2016 for Out-of-home advertising was a pretty good year with some consistent and serious spending seen from January to October 2016. Though heavy spending sectors of 2015 like ecommerce and real estate were comparatively not very active on outdoors, what changed the scenario were mobile handsets and automobile sectors that were seen heavily relying on OOH for their brand campaigns. […]
POP Tracker (POPT), a supplier of 3rd party proof of performance solutions to the Out of Home advertising industry, has released its latest Proof of Performance platform delivering expanded analytics and greater autonomy to advertisers and their agencies. […]
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With Google Adwords and other paid online media becoming vastly more competitive (and expensive) in a crowded marketplace, Out-of-Home (OOH) advertising has been experiencing a huge surge in popularity as brands are becoming more aware of the traditional benefits of utilising the power of outdoor to influence consumer purchasing decisions, and here’s why. […]
This merger reinforces JCDecaux’s presence in Panama, Guatemala, Costa Rica and El Salvador, adding new assets in the large format and transport sectors that complement its street furniture and hoarding activities, as well as introducing the Group to Honduras and Nicaragua. […]
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Glen Wilson, managing director, Posterscope. 2016 has been the year of the individual – consumers have rejected being identified as an age, gender or affluence score, witnessed by the evolution of the traditional TV broadcasting model to include analytics-based streaming sites like Netflix. […]
Using a combination of oOh!’s audience location and buyergraphic data, oOh! collaborated with French drone manufacturer Parrot and Melbourne’s The Sphere Agency to strategically select the appropriate channels within its national Out Of Home (OOH) network to bring the campaign to life. […]
Disney is also using out of home to help drive interest. The studio has purchased lots of billboard inventory, but it’s using more creative forms of OOH as well, just as it did to successfully promote last year’s “The Force Awakens,” which was the first “Star Wars” movie in more than a decade. […]
Zillertal, the austrian skiing valley deployed Out-of-Home advertising across a variety of assets in two of Exterion Media biggest markets, the UK and the Netherlands. Zillertal generated fantastic visibility on our high-impact wrapped bus opportunities in Central London and also capitalised on the London Underground. […]
Of a sample of 100 contracts examined, 80 appeared to show “accounting irregularities”, with clients paying $500,000 for advertising that never saw the light of day. Extrapolated across the 355 contracts undertaken for street media advertising by Ambient until its collapse, the cost of undelivered advertising rises to $1.6m, he claims. […]
With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and GPS units, OOH advertisers can better understand who they are reaching. […]
The new OMC planning tool has the potential to reveal what is and what isn’t working, and there’s a strong possibility that it will turn OOH media planning on its head. […]
AdMobilize joined the Digital Place Based Advertising Association’s (DPAA) this fall. […]
