OAAA: How location data can enhance the effectiveness of OOH advertising
Smart queries on location data can help us strip out the clutter and reveal only where our specific target audience goes on a map. Presently, data is being collected from every mobile user in the world. If these data points were represented as red dots, the habitable world map would be blanketed almost entirely in red (with some natural clumping over cities of course). […]
Mon, Feb 6, 2017 at 5:33 PM