Thursday, October 29, 2020

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After 30 years of JCDecaux rein, Clear Channel Airports wins largest U.S. Airport advertising contract with Port Authority of New York & New Jersey (Yahoo Finance)

Contingent upon execution by both parties, which we expect to occur in mid-November, CCA anticipates the new contract will go into effect December 30, 2020, and the advertising platform transformation will begin with EWR's Terminal One redevelopment project and in conjunction with new LGA facilities. […]

finance.yahoo.com
Thu, Oct 29 at 7:48 PM

Clear Channel executive explains why now is the time to really start thinking about data in out-of-home advertising (ITPro Portal)

Andy Stevens, Commercial Innovation Director, Clear Channel International. Whilst digital advertising has led the way in using data for measurement and targeting, more traditional mediums like out-of-home (OOH) have seen slower adoption. Putting data at the core of OOH unlocks new possibilities, making it more effective and efficient. […]

itproportal.com
Thu, Oct 29 at 5:55 PM

These digital billboards are controlled by real estate brokers and are connected to MLS (Billboard Insider)

Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives by connecting to back-end inventory systems. […]

billboardinsider.com
Thu, Oct 29 at 5:27 PM

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