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The Drum: Why is digital out of home not ubiquitous already?

In a little over five years, digital out of home (DOOH) has exploded from being a small part of outdoor advertising to become quite possibly the most important part of its future. Media owners are investing vast sums in dramatically increasing their digital estates across the out of home environment and the opportunity being generated for innovation and creativity is vast. […]

thedrum.com
Tue, Mar 10, 2015 at 8:11 PM

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DSE 2015 Booth Field Guide: Stratos Media

Brian Hammett, Stratos Media Booth 1445 Why do people going to DSE need to put your company on their Must See list of booths? StratosMedia is the first of the next generation in digital engagement and communication platforms.   The application is totally built on and powered by Google’s Chrome OS (CrOS) platform. […]

sixteen-nine.net
Tue, Mar 3, 2015 at 8:54 AM

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Ken Goldberg on what really happened with Digital Screenmedia Association

Note: As Chairman of the Digital Signage Federation, I was torn when the news of dramatic change at the Digital Screenmedia Association was announced last week. I wrote thousands of words criticizing DSA back in 2010, but have been quieter about it since joining the DSF Board when it was formed. Would it seem self-serving to write about this? […]

realdigitalmedia.com
Tue, Mar 3, 2015 at 1:30 AM

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Dave Haynes dissects the demise of the Digital Screenmedia Association

The Digital Screenmedia Association has been taken out back and shot – the organization shut down and its members rolled into a new tongue-twisting aggregate entity called the Interactive Customer Experience Association, or ICXA. Ick-zah. Nice! […]

sixteen-nine.net
Wed, Feb 25, 2015 at 5:44 PM

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ISE Takes Majority Share In Invidis Consulting Digital Signage Conference

Integrated Systems Events, the company that produces the ISE exhibition, enters into a joint venture agreement with invidis consulting to take a majority share in its annual Digital Signage Conference.The Digital Signage Conference, run in cooperation with trade association OVAB Europe, is taking place this year on 14-15 September at the Hilton Airport Hotel, Munich.It will feature a mix of presentations and workshops on digital signage and DooH technology and business topics.Invidis, a research and communications business specialising in digital signage and Digital-out of-Home (DooH), launched the Digital Signage Conference in 2007. […]

feedproxy.google.com
Tue, Feb 17, 2015 at 7:00 PM

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Oceanoutdoor: What does the future hold for Digital Out of Home advertising?

The scale and impact of DOOH provides the perfect canvas to engage consumers as they go about their everyday lives. It is the familiarity of these giant screens that means, as consumers, we can instantly relate to interactive campaigns within the DOOH environment. This is why I think DOOH is not only ideally placed to curate content, but also act as a platform for content creation. […]

oceanoutdoor.com
Mon, Feb 16, 2015 at 6:14 PM

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Integrated Systems Events takes majority share in invidis consulting Digital Signage Conference

Integrated Systems Events, the company that produces the ISE exhibition, recently announced that it has entered into a joint venture agreement with invidis consulting to take a majority share in respect to its Digital Signage Conference, an annual event that takes place in Munich, Germany. […]

sourcesecurity.com
Fri, Feb 13, 2015 at 2:45 PM

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LBMA’s Asif Khan to Lead Keynote Thought Leadership Panel at DSE 2015 (DSConnection)

Khan will lead a discussion entitled “Big Data – Small Screen Insights” to educate participants on emerging measurement techniques in the DOOH arena. […]

digitalsignageconnection.com
Mon, Feb 2, 2015 at 2:45 PM

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invidis: Third biggest digital signage market in EMEA, France, shows positive trend

France is the third biggest market for digital signage and DooH in EMEA. […]

invidis.de
Wed, Jan 28, 2015 at 6:00 PM

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Captive Media Ltd Converts to Broadsign International, LLC for Growing Washroom Digital Signage Network

Innovative and engaging network will expand to 1,500 screens by 2017. Captive Media screens. London, England. […]

broadsign.com
Tue, Jan 27, 2015 at 6:00 AM

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The year ahead

DOOH.com (part of the Curb Media Group) achieves 7 pioneering DOOH solutions in its first year: – First digital crowd sourced marathon for Campaign’s CityLive Challenge – First sponsored multistage advertising campaign for Pride in London – First live digital petition ­for Amnesty – First in-loop campaign for Fairy Liquid sponsored interactive multiplayer game with Ocean Outdoor in Westfield – First and largest DOOH screen in France, with live broadcast for Cannes, Simon Cowell’s X Factor and BGT beach party – First interactive touch screen make up matcher from the beauty industry for Clinique – UK’s longest running DOOH ad campaign for Book Club – First travel comparison engine and audience language recognition commercial for Heathrow Express When founded in February 2013, we set out to revolutionise the DOOH sector using innovative technology to deliver state of the art socially driven campaigns, without complex and costly procurement models. […]

Mon, Jan 26, 2015 at 11:18 AM

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JCDecaux launches South Bank SE1 digital outdoor tower in London (pioneeringooh)

After the iconic Old Street EC1 launched in October, JCDecaux has kick-started 2015 with the launch of a new digital Outdoor tower set in the cultural heart of London, South Bank SE1. […]

pioneeringooh.com
Fri, Jan 23, 2015 at 4:14 PM

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Posterscope: Unlocking the value of real-time for OOH advertisers (report)

This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding. ‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. […]

slideshare.net
Sun, Jan 18, 2015 at 8:03 PM

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screenmediadaily: Digital Out-of-Home Campaign Reaches Nearly 50% of Australia’s Population

Holden’s Digital Out-of-Home Campaign Expands Time Sensitive Brand Messaging Beyond Traditional Media Reach. AUSTRALIA — Nearly 90% of Australia’s population lives in urban areas such as Melbourne and Sydney, and that provides a significant advantage for digital out-of-home (DOOH) advertising network providers to reach on-the-go consumers. […]

Sat, Jan 17, 2015 at 1:12 AM

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iab: Top 5 Trends in Digital Out of Home

The average global consumer is exposed to various Digital Out of Home Media for 14 minutes per week, and investments in the space are expected to grow 14.2% year-over-year between 2011 - 2017. New York City’s Fulton Center in Lower Manhattan has recently reopened, accommodating up to 300,000 daily riders and boasting more than 50 digital screens available for marketers. […]

iab.net
Fri, Jan 16, 2015 at 12:25 AM

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