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New financial year starts strongly for Australian outdoor ad industry (Media Week Australia)

The Out-of-Home (OOH) industry has reported net revenue of $47.9 million for the month of July, an increase of 9.5% from the same month last year, which posted a net revenue of $43.8 million.* Year-to-date revenue has increased by 17.5%, tracking at $350.8 million, up from $298.6 million* for the same time last year. […]

mediaweek.com.au
Tue, Aug 4, 2015 at 12:28 AM

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Ben Putland: How to create and deliver successful digital out-of-home campaigns (Linkedin)

Looking at our success over the last ten years, our most successful projects have been delivered with efficient processes and great teamwork. Here are some tips for creating and delivering successful DOOH projects. IT ALL STARTS WITH THE IDEA. […]

linkedin.com
Fri, Jul 31, 2015 at 2:24 AM

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London’s digital out-of-home company Outdoor Plus is launching The M4 London Gateway site (Outdoor Plus)

The state of the art high-resolution screen, which will be unveiled today with a campaign from Virgin Media, now offers the only digital landscape opportunity on the M4. Targeting traffic travelling into the capital from Heathrow, and the affluent regions to the West of London, the site delivers a fortnightly audience of over 1.2 million. […]

Mon, Jul 27, 2015 at 8:05 AM

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Indian OOH ad operator Origins Advertising Pvt. Ltd. converts to BroadSign digital signage software

Origins is the first and only network operator in North India’s large-format DOOH sector, managing LED screens from 450 to 800 square feet. Indoor network displays begin at 55 inches. All screens feature ad-based content. […]

Thu, Jul 16, 2015 at 2:06 PM

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Origins Advertising Pvt. Ltd. Partners With and Converts to Broadsign International, LLC in India

Conversion consists of 14 large-format LEDs and multiple projects in retail, corporate and government verticals. An Origins large-format LED display illuminates the golf course. Lucknow, India. […]

broadsign.com
Thu, Jul 16, 2015 at 4:00 AM

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Australia: Out-of-home advertising on the path to be automatic, systematic and programmatic (adnews)

With the Outdoor Media Association (OMA) recently announcing plans to launch an Automated Transaction Platform (ATP) that will create a one-stop hub for the buying and selling of Out-of-Home (OOH) in Australia across all formats, in our AdNews in-print edition June 12, we took a look at what else is going on in this space... […]

adnews.com.au
Thu, Jul 16, 2015 at 12:37 AM

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16:9: Rouge Media Powers Up Smartphone Charging Station Digital OOH Ad Network

Toronto-based mediaco Rouge Media Group has launched a network of ad displays built into charging stations for mobile devices and located in a wide variety of high traffic locations. A targeted 1,000 stations will be installed across North America, in places like restaurants, bars, college campuses, spas and beauty salons. […]

sixteen-nine.net
Tue, Jul 14, 2015 at 7:13 AM

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The Top 10 Reasons for putting the Quividi Solution on 100% of your Screens

Quividi has been winning many projects lately with digital signage operators deciding to deploy its solution onto all the screens of their network. […]

quividi.com
Mon, Jul 13, 2015 at 12:56 AM

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Brazil approves sale of Telefonica digital OOH ads unit (telecomparer)

Brazil's Administrative Council for Economic Defense (Cade) approved without restrictions the sale of TOTS (Telefonica On The Spot Digital Solutions of Brazil), part of Telefonica group, to the Eletromidia company, belonging to the HIG Group and operating mainly in the import, export, marketing and distribution of electronic panels. The value of the deal was not disclosed, reports Teletime. […]

telecompaper.com
Thu, Jul 9, 2015 at 12:25 AM

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16:9: DSE Extends 2016 Speaker Deadline

Digital Signage Expo has extended its deadline for speaker proposals for the 2016 educational conference to the end of this week. […]

sixteen-nine.net
Tue, Jul 7, 2015 at 4:50 PM

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Ocean Launches Search for the World’s Most Creative Digital Out of Home Concepts (oceanoutdoor)

Ocean has today launched its annual competition to foster the best creative work in DOOH advertising, including full motion, subtle motion and interactivity – Ocean Digital Creative Competition. […]

oceanoutdoor.com
Tue, Jul 7, 2015 at 12:33 AM

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16:9: CRI Carries On Ronin’s Red-Splashed Ways; Cash Doesn’t Match Burn Rate Needs For Q2

There are things you want to inherit when you acquire another company, but a penchant for red ink is probably not among them. New York-based Creative Realities in the year since it merged with Wireless Ronin is now reliably spitting out the same butt-ugly quarterly statements that followers grew accustomed to seeing when Ronin was still a thing. […]

sixteen-nine.net
Mon, Jul 6, 2015 at 5:12 PM

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Three key factors driving out of home advertising (moreaboutadvertising)

Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is getting more and more exciting. […]

moreaboutadvertising.com
Wed, Jul 1, 2015 at 12:44 AM

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South Africa: Exciting times ahead for Digital Out of Home (mediaupdate)

What really struck me overall was that the same burning issues in DOOH globally are relevant to the DOOH Media landscape in Africa and more specifically, South Africa and the key drivers for growth in DOOH was identified as follows: Content: How do we make DOOH Media networks more relevant? Some of the opinions were that a lot of the content on digital place-based networks is boring. […]

mediaupdate.co.za
Wed, Jul 1, 2015 at 12:17 AM

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Digital Signage Summit Europe: Munich, September 10-11, 2015 (invidis)

The first speakers have been named. Digital-out-of-Home (DooH): As last year, the program will include a special DooH track with presentations and panels, featuring the following A-list speakers: Winfried Karst (Managing Director Goldbach DooH) Kai-Marcus Thäsler (Managing Director, Posterscope Deutschland) Stefan Kuhlow (Leader Digital Business, Weischer Mediengruppe) Dr. […]

invidis.de
Tue, Jun 23, 2015 at 10:44 PM

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