Raw Feed & Search

We launch Pride in London for a second year

For a second year running DOOH.com teamed up with Pride in London to produce their advertising campaign and content for their screens in Trafalgar Sq. […]

Sat, Jun 20, 2015 at 6:12 AM

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Identity Shred Expands Shredding Kiosk Network Using Broadsign International

Broadsign digital signage software will power kiosks in 200 university locations. Identity Shred kiosks are conveniently available to students on campus. Waynesville, North Carolina. […]

broadsign.com
Tue, Jun 16, 2015 at 4:00 AM

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Crack A Smile!

Dynamic DOOH takes to a new level when Oral B uses in app advertising to pull tweets and images from throughout the UK, each with ‘crack a smile’ cartoon style lips, then dynamically served to One Piccadilly. Photos of One Piccadilly are then served back to the originator, closing the social media loop with our propitiatory system ‘Hero™’. […]

Mon, Jun 15, 2015 at 5:29 AM

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Ayuda Technology will Power German Out-of-Home Giant

Stroer will use Ayuda products for sales and operations across its entire estate of DOOH displays. […]

digitalsignageconnection.com
Fri, Jun 12, 2015 at 10:55 AM

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South Africa: Digital Out of Home – Key Medium Influencing the Media Landscape (allafrica)

In the next year DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, MD: Provantage Media Group who believes that Digital Out of Home (DOOH) is going to revolutionise the OOH media landscape in South Africa. […]

allafrica.com
Thu, Jun 11, 2015 at 5:50 PM

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The Top 5 Digital Out-of-Home Advertising Trends Taking Shape in 2015 (mediaspacesolutions)

On average we interact with digital out-of-home media (DOOH) for about 14 minutes each week. Is it any wonder investments in digital out-of-home advertising are expected to grow significantly by the year 2017? What is driving this growth? […]

mediaspacesolutions.com
Wed, Jun 10, 2015 at 2:54 AM

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Key out-of-home advertising market trends at a glance from PwC

Digital OOH (DOOH) revenue will replace physical OOH revenue in countries with mature OOH markets. DOOH advertising revenue totalled USD 9.71bn globally in 2014. This will grow strongly to reach USD 18.04bn in 2019. […]

pwc.com
Fri, Jun 5, 2015 at 1:47 AM

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Celebrity Tweets Displayed on London Streets

The #message2london campaign sees DOOH company Outdoor Plus posting tweets of the stars using key displays around the city through August 2015. […]

digitalsignageconnection.com
Thu, Jun 4, 2015 at 11:41 AM

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The Digital and Traditional Media Divide is Irrelevant Among Consumers, Says PwC US (prnewswire)

U.S. Entertainment & Media Spending Expected to Reach $771 Billion by 2019; Internet to Overtake TV Advertising. Mobile Monetization is Next Critical Challenge. […]

prnewswire.com
Tue, Jun 2, 2015 at 6:41 PM

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Mark Flys of FEPE: why out of home advertising is growing globally (moreaboutadvertising)

Digital OOH is indeed the fastest growing sector. FEPE figures record annual growth of above 20 per cent in each of the years from 2007 to 2015 and PWC estimates that DOOH will grow by over 16 per cent in established markets and 30 per cent in emerging markets over the next few years. China will become the world’s biggest DOOH market in 2017. […]

moreaboutadvertising.com
Wed, May 27, 2015 at 12:47 AM

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Innovators Advocate Transforming Digital Out Of Home Leaders Into Consumer Engagement Brands

Source - Outdoor Media Centre. Root and branch reform of the digital out of home industry was on the agenda at the DailyDOOH Media Summit in London when key influencers identified how to drive the medium towards sustainability. […]

Tue, May 26, 2015 at 11:23 AM

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The old billboard gets the flick as digital OOH advertising takes over (cmo)

Static billboards and banners are a thing of the past as digital out-of-home advertising (DOOH) well and truly takes over, paving the way for more creative and powerful customer engagement strategies. Facial recognition, augmented reality, beacon technology, real-time temperature parting and programmatic platforms are just skimming the surface of what is possible by way of DOOH advertising. […]

cmo.com.au
Fri, May 22, 2015 at 1:43 AM

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Startup Analyzes Faces In Digital OOH Crowds To Measure How Response To Ads

  A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. […]

sixteen-nine.net
Mon, May 18, 2015 at 10:00 AM

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Heathrow Terminal 2 digital signage ‘journey comparison generator’ kiosks compare fares to London (DSToday)

In what it's calling "a media first," digital signage "smart screens" have been deployed at Heathrow Terminal 2's baggage claim zones showing passengers live price and journey time comparisons between taxis and the airport's train service to central London, according to an announcement from JCDecaux. […]

digitalsignagetoday.com
Fri, May 15, 2015 at 6:42 PM

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16:9: Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question

When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]

sixteen-nine.net
Fri, May 15, 2015 at 11:40 AM

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