Broadsign’s SVP of Strategy, Adam Green, discusses the current state of innovation in out-of-home (OOH) and shares his perspective on some of the key challenges to innovating in the industry today. When asked to name an innovative industry, Out of Home advertising likely doesn’t land at the top of many people’s lists. […]
By Nick Coston. Traditional OOH Lamar and Outfront were there. Place-based digital companies GSTV, Volta, and Loop TV were there. […]
The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) has launched a new “moving billboard” category within its out-of-home (OOH) market, in light of new member Hilite Outdoor. […]
How DOOH Can Remain Transparent in the Data Privacy Era By Julia Cramer for Billboard Insider Published: November 1, 2022 Buckle up as we head into the Data Privacy Era. Everyone in the AdTech industry has heard that Google and Apple are making updates to further protect personal privacy, limiting sharing of user data with third parties and ending cross-app tracking. […]
How DOOH Can Remain Transparent in the Data Privacy Era By Julia Cramer for Billboard Insider Published: November 1, 2022 Buckle up as we head into the Data Privacy Era. Everyone in the AdTech industry has heard that Google and Apple are making updates to further protect personal privacy, limiting sharing of user data with third parties and ending cross-app tracking. […]
JOLT DOOH inventory will also be available via programmatic buying through integration with Hivestack and Vistar platform. Third party verification will be used on all JOLT assets. JOLT is partnering with Seedooh, Veridooh and OIS to ensure all campaigns are delivered with confidence to media agencies and brand partners. […]
Industry’s first people’s choice awards revealed at association’s sold-out summit on October 11 NEW YORK – October 11, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the winners of first annual DOOH-E Awards (pronounced Dewey) powered by Quotient, the leading digital media and promotions technology company that provides a trusted DOOH DSP for brands and agencies. […]
The World Out of Home Organization’s APAC Forum will be held in- person in Kuala Lumpur, Malaysia, from October 11th to 13th. […]
Hivestack’s Yield Manager will mediate the auction between its supply side platform (SSP) platforms (Hivestack & Vistar) as well as its ad server (Hivestack), mimicking how header bidding works in online ad tech. […]
Telecom Dials in New Marketing Strategies with DOOH Published: September 7, 2022 People are now significantly interconnected with one another as a result of the digital world, with 97% of Americans owning a cell phone of some kind. Due to mandatory lockdowns in 2019, mobile screen time increased, and internet usage rose 6.2% from January 2021. […]
A DPAA-sponsored promotional feature. What does DoohClick do? We are an ad management platform for media owners who operate digital and classic/analogue out-of-home inventory. […]
Screenverse is granted the exclusive rights to manage and sell Mesmerize digital place-based media to programmatic advertisers. Programmatic advertising is becoming increasingly important to digital POC network owners, as advertisers add additional reach, ease of use, flexibility, and measurability made available by Demand Side Platforms (DSPs). […]
Leadership: There were joint winners of the 2022 Leadership Award: Broadsign President and CEO Burr Smith and Charmaine Moldrich, CEO of Australia's Outdoor Media Association (OMA.) Smith has helped build Montreal-based Broadsign into one of the world's leading OOH technology companies. […]
Interview with Michael Neel, Director of Publisher Development, Hivestack. What is header bidding? Header bidding began in the online world in 2015 – 2016. […]
By Chad Smith, Head of Media Owner Supply, Blip Billboards. Programmatic helps billboard owners achieve optimal monetization of their ad space without adding extra costs. Using Blip to integrate all the major platforms like Vistar, Place Exchange, Hivestack, and Adomni allows you to avoid leaving money on the table (or on the billboard, if you will). […]
