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Chris Cowlbeck on the OAAA’s Open Direct Guidelines (Billboard Insider)

Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get us on a similar playing field whereby all OOH media owners can interact more effectively and efficiently. […]

billboardinsider.com
Tue, Jun 15, 2021 at 1:30 PM

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DPAA To Host WE.DOOH Event, In Conjunction with Women’s History Month, with Special Introduction from Talon Outdoor

First in series for 2021 to focus on work/life integration in today’s ‘always on’ Zoom era   NEW YORK, March 08, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, today announced its first WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event of the year entitled, “Build Your Blue Sky Blueprint. […]

dpaaglobal.com
Mon, Mar 8, 2021 at 12:11 AM

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Grocery TV Now at 1,500+ Locations (Progressive Grocer)

DOOH advertising network Grocery TV has expanded to more than 1,500 stores nationwide. With a 50% growth rate in the past seven months and an increasing number of retail and advertising partners, the company said that it expects to be in 3,600 stores by the end of 2021. […]

progressivegrocer.com
Fri, Jan 29, 2021 at 12:44 AM

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Lamar Advertising’s Vancouver Area Digital Transit Inventory Now Available for Programmatic Buying (Lamar)

Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than 75 digital screens and kiosks, can be accessed via Broadsign, Hivestack, and Vistar trading platforms. […]

lamar.com
Tue, Jan 26, 2021 at 12:10 AM

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OOH industry stakeholders support the move to standardize programmatic DOOH ad inventory. Some say the ‘big three’ and OAAA should be involved (OOHToday)

Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar came together via an announcement, to define and label DOOH inventory in programmatic marketplaces based on screen type, audience and environment. James E. Johnsen, Managing Partner, Johnsen, Fretty & Company: “Love the fact that they are shaking things up and redefining the “product”. […]

oohtoday.com
Thu, Dec 10, 2020 at 6:22 PM

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DPAA’s Final WE.DOOH Livestream Workshop of 2020 Scheduled for December 10

NEW YORK, November 18, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will help participants prepare for 2021 with the session: “Champion Your Ideas, Move Your Mission Forward and Start the New Year Strong. […]

dpaaglobal.com
Wed, Nov 18, 2020 at 12:08 AM

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DPAA 2020 Summit: “DOOH adds more weight to campaigns than primary chains” (MotoWorld)

The DPAA’s Video Everywhere Summit 2020 was presented with the DOOH and pDOOH roundtables that included fat fish from the advertising industry. Relevant topics in the marketing and media ecosystem were at the heart of those expert-led discussions from Mastercard, LVMH, Kroger, WW, Hyundai, WWE and Ally. […]

motorworld.app
Wed, Oct 14, 2020 at 5:38 PM

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Highlights from our 2020 Global OOH Insights Panel

In September, our OOH From Home webinar series brought together a group of experts for our first ever Global OOH Insights panel. Moderated by Adrian Cotterill of DailyDOOH, the panel included Fiona Fitzgibbon (Founder, Diversiffi), Tim Harvey (Founder, Knitting Media), and Adam Green (SVP and GM of Programmatic Platforms here at Broadsign). […]

broadsign.com
Mon, Oct 5, 2020 at 1:34 PM

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DPAA to Hold WE.DOOH Livestream Women Empowerment Workshop, ‘Networking in the Zoom Age,’ Wednesday, September 30

Featuring Special Guest Jill Kelly, CMO, GroupM   NEW YORK, September 21, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will focus on “Networking in the Zoom Age.” This free, livestreamed event, on Wednesday, Sept. […]

dpaaglobal.com
Mon, Sep 21, 2020 at 8:00 AM

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Speakers at at DPAA’s Annual Global Video Everywhere Summit Include Chief Marketing Officers from MasterCard, Hyundai and WW

Attendees of livestream production over portions of three days (Oct. […]

dpaaglobal.com
Tue, Sep 8, 2020 at 11:58 AM

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Largest US supermarket retailer Kroger to deploy audio OOH advertising network from Vibenomics (Stock House)

Vibenomics will expand its Audio OOH Advertising Marketplace to enrich the customer experience in more than 2,300 Kroger locations and automate the audio ad buying process to current programmatic standards, allowing users to strategically target customers at the right time depending on weather, local events and more. […]

stockhouse.com
Wed, Jul 8, 2020 at 11:02 AM

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DPAA’s next WE.DOOH seminar to be held May 19, 2020

As with the previous two WE.DOOH webinars held during the stay-at-home pandemic period, this May 19 (11am ET) event will be open to DPAA members and non-members alike. Registration is now open. Studies have shown that inclusive work cultures benefit from stronger performance results, better decisions and accelerated innovation. […]

dpaaglobal.com
Wed, May 13, 2020 at 12:08 AM

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DPAA’s Next WE.DOOH Webinar: “Innovation Through Inclusivity”

M […]

dpaaglobal.com
Mon, May 11, 2020 at 8:49 AM

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Timberland

DOWNLOAD CASE STUDY The post Timberland appeared first on DP-AA Digital Out-Of-Home Everything. […]

dpaaglobal.com
Sun, May 3, 2020 at 5:51 PM

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DPAA Adds Second WE.DOOH Webinar on Sharpening Negotiating Skills Following Overwhelming Success of First Session

350 participated in networking and educational webinar created to empower leaders with professional development and learnings. […]

dpaaglobal.com
Tue, Apr 21, 2020 at 1:10 PM

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