AMI Entertainment selects Vengo’s AdServer to run programmatic DOOH sales for 20,000 digital screens
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globenewswire.com
Wed, May 4, 2022 at 10:17 AM
Wed, May 4, 2022 at 10:17 AM
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Search results for “programmatic”:
Wednesday, May 4, 2022 Wed, May 4, 2022
CEO of Lemma SSP promotes his company saying that “advertisers need an independent SSP” for programmatic DOOH buying (Lemma via The Drum)
…being a part of the programmatic ecosystem. Curren… · …Promoted content. By Gulab Patil. Lemma SSP, an i… […]
thedrum.com
Wed, May 4, 2022 at 12:11 AM
Wed, May 4, 2022 at 12:11 AM
Tuesday, May 3, 2022 Tue, May 3, 2022
Hivestack and Billups to launch multi-market programmatic digital out-of-home (DOOH) campaign in Europe for Ace & Tate (DPAA)
…eading, independent programmatic digital out of ho… · … will see the first programmatic DOOH campaign lau… · …The Sun” campaign programmatically using advance… · …bilities within the programmatic DOOH activation f… · … using the power of programmatic DOOH to reach aud… · … & Tate through programmatic DOOH. Programmati… · …il 4, 2022, saw the programmatic portion of this u… · …a seismic shift for programmatic DOOH in The Nethe… · …at the forefront of programmatic DOOH, pioneering … · …uy and sell side of programmatic digital out of ho… · …Trendy eyewear brand Ace & Tate activates inno… […]
dpaaglobal.com
Tue, May 3, 2022 at 12:10 AM
Tue, May 3, 2022 at 12:10 AM
Monday, May 2, 2022 Mon, May 2, 2022
Media experts say programmatic is shaking up out-of-home advertising (Stop Press)
…ming accessible via programmatic channels as well.… · …s can get scared of programmatic,” he adds. “I… · …e opportunities for programmatic advertising to be… · …e will see the word programmatic die off and it wi… · …rties involved with programmatic advertising, the … · …With general online programmatic advertising, each… · …es time. “What programmatic is bringing in is… · … “In my opinion, programmatic advertising has m… · …ll as globally. The programmatic ecosystem creates… · …be. “While the programmatic tools are now muc… · …ining marketeers on programmatic ad buying since t… · …ring a well-rounded programmatic marketeer or trad… · …By Ayla Miller. programmatic marketing can be d… […]
stoppress.co.nz
Mon, May 2, 2022 at 6:42 PM
Mon, May 2, 2022 at 6:42 PM
Thursday, April 28, 2022 Thu, Apr 28, 2022
Velocity MSC to install 4000+ programmatic-enabled ad displays in 1000 movie theaters (PRNewswire)
Velocity's digital standee and the digital poster are part of the new deployments among the 4,000 innovative digital displays to be deployed in cinemas nationwide, including within the 12 theater groups signed to Velocity's Cinema Lobby Network in the past six months. […]
prnewswire.com
Thu, Apr 28, 2022 at 2:08 PM
Thu, Apr 28, 2022 at 2:08 PM
Place Exchange adds European inventory from Executive Channel Network (ECN) to its programmatic DOOH SSP in Europe (Place Exchange)
…OOH media campaigns programmatically via their pre… · …y to a broad mix of programmatic agencies and adve… · …OOH alongside other programmatic channels. A rece… · …Place Exchange’s partnership with ECN covers the… […]
placeexchange.com
Thu, Apr 28, 2022 at 12:11 AM
Thu, Apr 28, 2022 at 12:11 AM
Wednesday, April 27, 2022 Wed, Apr 27, 2022
AT&T’s multichannel ad platform Xandr adds inventory from programmatic DOOH supply-side platform Hivestack (PRNewswire)
…vest advertisers to programmatically purchase digi… · …The alliance will enable Xandr Invest advertisers … […]
prnewswire.com
Wed, Apr 27, 2022 at 6:37 PM
Wed, Apr 27, 2022 at 6:37 PM
Tuesday, April 26, 2022 Tue, Apr 26, 2022
The trigger-based future of programmatic DOOH (AdNews)
Michael Wretham, Head of Integrated Planning at independent media agency Match & Wood. There are three key principles to consider in regards to trigger pDOOH: Data, Creative and Activation. Data: CRM, Sales and Competitive Connectivity is key in building a foundation for trigger marketing – and the more up to date the data is, the more likely automation is possible for key decisions. […]
adnews.com.au
Tue, Apr 26, 2022 at 4:44 PM
Tue, Apr 26, 2022 at 4:44 PM
programmatic and out-of-home advertising still have a lot to learn from each other (The Drum)
… reactive nature of programmatic DOOH, according t… · … efficiencies” as programmatic allows advertiser… · …rc is upfront about programmatic DOOH’s drawback… · …ch is something the programmatic industry doesn’… · …t know because in programmatic the availability … · …” Who is using programmatic OOH? There are… · …g to WallDecaux for programmatic, Karc says. They … · … agencies are using programmatic OOH to supplement… · … optimization. A programmatic OOH case study … · …021, JCDecaux ran a programmatic OOH campaign for … · … on holiday, so its programmatic and mobile campai… · …rs to throw out the programmatic rule book when it… · …challenge that if a programmatic specialist buys O… · …ill implement their programmatic creative strategy… · …o creativity.” In programmatic you book context,… · …e is a proponent of programmatic, Karc isn’t so … · …By Hannah Bowler. programmatic essentially uses… […]
thedrum.com
Tue, Apr 26, 2022 at 4:38 PM
Tue, Apr 26, 2022 at 4:38 PM
Place Exchange says adding Cooler Screens inventory to its programmatic SSP makes it “the largest network of in-store retail media in the US” (Place Exchange)
…stores and enabling programmatic access to that in… · …nnect digitally and programmatically with consumer… · …Cooler Screens can be found in leading grocery, dr… […]
placeexchange.com
Tue, Apr 26, 2022 at 3:10 PM
Tue, Apr 26, 2022 at 3:10 PM
Thursday, April 21, 2022 Thu, Apr 21, 2022
Full analysis: How JCDecaux and TapTap executed Brico Dépôt Iberia’s programmatic DOOH campaign (ExchangeWire)
…of capabilities for programmatic digital out of ho… · …Brico Dépôt Iberia is a DIY and home improvement… […]
exchangewire.com
Thu, Apr 21, 2022 at 6:19 PM
Thu, Apr 21, 2022 at 6:19 PM
How does programmatic OOH work? (VIOOH via New Digital Age)
…ut how exactly does programmatic OOH really work? … · …a-driven, real-time programmatic. Rather than usin… · … OpenRTB standards, programmatic is starting to op… · …landscape. “In programmatic OOH you obviously… · …an. “So, while programmatic has started to be… · … For Block, where programmatic is now starting t… · …bile data can power programmatic decision making. … · …what this means for programmatic OOH is more compr… · …to tell you if your programmatic OOH adverts drove… · …both sides While programmatic is starting to em… · …programmatic out-of-home (OOH) allows advertisers … […]
newdigitalage.co
Thu, Apr 21, 2022 at 6:13 PM
Thu, Apr 21, 2022 at 6:13 PM
More than 1 million Samsung screens will be programmatic-ready and generate extra revenues thanks to Displayforce.ai
…For the first time, programmatic media buying is n… · …ed Direct Sales and programmatic auctions (private… · …ed ad campaigns and programmatic advertising; Usin… · …sales in loops, and programmatic) boosts the digit… · …benefits by selling programmatic ads in DooH: Tri… · …uptive driver for a programmatic and DooH market. … · …Displayforce.ai, a Netherlands-based AdTech soluti… […]
dpaaglobal.com
Thu, Apr 21, 2022 at 9:50 AM
Thu, Apr 21, 2022 at 9:50 AM
Wednesday, April 13, 2022 Wed, Apr 13, 2022
Omnicom Media Group Goes Live With Point-Of-Purchase programmatic Marketplace Comprising 80,000 Screens Nationwide (MediaPost)
… industry’s first programmatic marketplace for p… · …by Richard Whitman. Omnicom Media Group has launch… […]
mediapost.com
Wed, Apr 13, 2022 at 10:22 PM
Wed, Apr 13, 2022 at 10:22 PM
Tuesday, April 12, 2022 Tue, Apr 12, 2022
JCDecaux’s platform VIOOH launches programmatic DOOH advertising at Frankfurt Airport (Moodie Davitt Report)
…undation of the new programmatic service is the Ai… · …The new service enables the automatic presentation… […]
moodiedavittreport.com
Tue, Apr 12, 2022 at 5:55 PM
Tue, Apr 12, 2022 at 5:55 PM