Raw Feed & Search

Hivestack adds Korean healthcare-focused DOOH network to its programmatic supply-side platform (SSP) inventory (DPAA)

…nal advertisers for programmatic DOOH   H… · …itional revenue via programmatic DOOH campaigns, f… · …Hivestack’s truly programmatic, global marketpla… · …timize the scope of programmatic DOOH advertising … · …tack, the leader in programmatic DOOH globally. We… · …ate the adoption of programmatic DOOH in the marke… · …uy and sell side of programmatic digital out of ho… · …The integration will make Korea’s largest health… […]

dpaaglobal.com
Tue, May 31, 2022 at 12:10 AM

Permalink

programmatic DOOH platform startup Neuron will use location data from PlaceIQ

 […]

einnews.com
Sun, May 29, 2022 at 11:15 PM

Permalink

Vistar Media adds oOh! Media and several other DOOH networks in ANZ to its programmatic buying inventory (Mumbrella)

…ar has expended its programmatic DOOH inventory in… · …��s marketplace for programmatic OOH revenue, alon… · … manage data-driven programmatic advertising campa… · …In the last 12 months Vistar has expended its prog… […]

mumbrella.com.au
Wed, May 25, 2022 at 5:40 PM

Permalink

Outfront sells programmatic ad space at a premium, and will be increasing its CPMs to adjust for inflation (Billboard Insider)

Billboard Insider’s take: Interesting to hear Male wonder whether private market out of home valuations may decline in line with public market out of home valuations. The last month hasn’t been kind to the public out of home companies due to recession worries. Lamar is down 20%, OUTFRONT down 30% and Clear Channel Outdoor down 50%. […]

billboardinsider.com
Wed, May 25, 2022 at 5:00 PM

Permalink

Four Myths About programmatic OOH That Every Media Owner Should Ponder (OAAA)

…On the demand side, programmatic allows marketers … · …programmatic OOH continues to rapidly gain adoptio… […]

thoughtleadership.oaaa.org
Wed, May 25, 2022 at 12:00 PM

Permalink

Hivestack and Yahoo Announce Strategic Global programmatic DOOH Partnership

…eading, independent programmatic digital out of ho… · …and enable premium, programmatic DOOH cross-channe… · …sp; “The evolving programmatic DOOH landscape ha… · …ransact across DOOH programmatically, providing ac… · …uy and sell side of programmatic digital out of ho… · …Partnership provides Yahoo’s omnichannel demand … […]

dpaaglobal.com
Wed, May 25, 2022 at 9:21 AM

Permalink

programmatic DOOH campaign for Hoka Kawana running shoes achieves a 76% uplift in brand awareness (Sage-Archer)

Digital agency Jellyfish and HOKA launched a cross-media DOOH and mobile campaign to promote their Kawana trainer in Germany, targeted at fitness enthusiasts, and in partnership with Walldecaux to conduct brand awareness research. Creating brand engagement with DOOH HOKA is a challenger brand, new to the German market, offering premium trainers for running enthusiasts. […]

sage-archer.com
Tue, May 24, 2022 at 12:28 AM

Permalink

programmatic SSP VIOOH adds 3500 screens of Australian DOOH network Tonic Media to its inventory (ExchangeWire Press Box)

…seeing the exciting programmatic DOOH campaigns to… · …s early adopters of programmatic DOOH, we know thi… · … partnerships & programmatic manager added “… · …wledge of VIOOH’s programmatic DOOH capabilities… · …The integration gives Tonic Media Network access t… […]

exchangewire.com
Wed, May 18, 2022 at 12:11 AM

Permalink

programmatic DOOH tech firm Hivestack pitches its capabilities for retail DOOH advertising (via IAB UK)

By Natali Terzioglu, Senior Marketing Manager, Hivestack EMEA. At Hivestack, we have built a robust suite of solutions to support the continued growth of DOOH, including in-store digital and audio OOH inventory and are excited about the potential that this channel has to offer to make meaningful connections with audiences as they shop. […]

iabuk.com
Fri, May 13, 2022 at 12:10 AM

Permalink

programmatic DOOH marketplace Vistar Media acquires European DOOH buying platform Sage+Archer (BusinessWire)

…y Vistar’s global programmatic marketplace. �… · …es through advanced programmatic platform technolo… · …ering value through programmatic out-of-home,” s… · …the full promise of programmatic out-of-home - tar… · … global provider of programmatic technology for ou… · …ctivate data-driven programmatic campaigns and a s… · …Through this deal, Sage+Archer gains an influx of … […]

businesswire.com
Thu, May 12, 2022 at 6:37 PM

Permalink

How Businesses are Powerful Brands with the help of programmatic Out-of-Home

(​Source: Pixabay) If you take a look around, digital billboards are placed everywhere–they’re in metropolitan areas, on roads, and even in shops. The advertisements placed on these billboards are big, loud, and most importantly, effective in catching your attention. But have you ever wondered how they work? […]

movia.media
Thu, May 12, 2022 at 10:00 AM

Permalink

Hivestack Launches Research Division – Focuses on programmatic Digital Out-of-Home Advertising for Retail in the Metaverse

…leading independent programmatic digital out of ho… · …exploring in-store, programmatic media activation … · …tech can be used to programmatically activate ad o… · … technology to make programmatic DOOH a success in… · …uy and sell side of programmatic digital out of ho… · …Former Microsoft Research Managing Director and co… […]

dpaaglobal.com
Wed, May 11, 2022 at 8:31 AM

Permalink

Hivestack adds six DOOH screens in Taiwan metro stations to its programmatic SSP platform (Marketech-APAC)

…y will be available programmatically to both local… · …nd highly impactful programmatic DOOH campaigns in… · … as a world leading programmatic DOOH adtech compa… · … with a pioneer for programmatic trading to drive … · …, a privately owned programmatic DOOH media owner … · …PilotTV Media’s digital place-based media invent… […]

marketech-apac.com
Wed, May 11, 2022 at 12:10 AM

Permalink

National CineMedia Launches programmatic Offering in Partnership with Place Exchange (Place Exchange)

…rs can now transact programmatically to reach the … · … platform (SSP) for programmatic out-of-home media… · …dia, launched a new programmatic service with NCM�… · … across the country programmatically for the first… · …this is the largest programmatic move in the cinem… · …’s expansion into programmatic marketplaces is a… · …obby assets through programmatic channels brings t… · …tertainment Network programmatically is the first … · …rogramming. The new programmatic offering adds ano… · …ach audience to our programmatic buying partners,�… · …nd measurability of programmatic execution.”… · …Advertisers can now transact programmatically to r… […]

placeexchange.com
Tue, May 10, 2022 at 12:14 AM

Permalink

Hivestack explains DOOH vs programmatic DOOH (Hivestack via The Drum’s Open Mic)

…u need to remember: programmatic DOOH (also known … · …H) inventory. If programmatic = automation, the… · … = automation, then programmatic DOOH = leveraging… · …lishers can utilize programmatic DOOH to improve t… · …n terms of process, programmatic DOOH uses a deman… · …m (DSP) in order to programmatically buy, sell and… · …reens or locations, programmatic DOOH leverages a … · …mes to measurement, programmatic DOOH is revolutio… · …Before we jump into the details, there is one thin… […]

thedrum.com
Tue, May 10, 2022 at 12:10 AM

Permalink