Raw Feed & Search

Clear Channel Outdoor’s SVP explains programmatic DOOH advertising (The Drum)

… need to know about programmatic digital OOH adver… · …t time are doing it programmatically. For these ne… · …OH, they’re using programmatic to test and learn… · …are known for using programmatic. Why now? I be… · …anger article, this programmatic ‘solution’ fo… · …as an industry with programmatic DOOH advertising … · … can be implemented programmatically Today, bra… · …g, they can be used programmatically. Today’s… · … geo-targeting. Our programmatic solution allows b… · …Promoted content. By Catherine Muldowney. Here are… […]

thedrum.com
Thu, Mar 17, 2022 at 12:11 AM

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programmatic Profits: How programmatic is Changing the Advertising Game for Media Owners

…OH’s growth rate: programmatic digital out-of-ho… · …f they can purchase programmatically.    And… · …ge to media owners: programmatic’s ease of use a… · …r outdoor inventory programmatically, your signage… · …istinct markets for programmatic out-of-home: smal… · … side, SMBs can run programmatic digital out-of-ho… · …product that allows programmatic outdoor to be bou… · … drive the shift to programmatic out-of-home.  &n… · …/Adkom to plug into programmatic advertising! &nbs… · …This year is turning into an explosive one for out… […]

dpaaglobal.com
Wed, Mar 16, 2022 at 3:58 PM

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How Blip/Adkom programmatic tech is helping OOH media owners sell more ad space (Adweek Wire)

…f they can purchase programmatically. And this … · …ge to media owners: programmatic’s ease of use a… · …r outdoor inventory programmatically, your signage… · …By RJ Schultz, VP Operations at Blip. Programma… […]

adweek.com
Tue, Mar 15, 2022 at 10:24 PM

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programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows (MediaPost)

…terns. Comparing programmatic OOH spend on Plac… · …The H2 2021 Place Exchange programmatic OOH Trends… […]

mediapost.com
Mon, Mar 14, 2022 at 10:57 PM

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Clear Channel Outdoor Latin America connects its DOOH inventory to Place Exchange’s programmatic SSP (Digital Signage Today)

… attract additional programmatic demand for Clear … · …latform to a mix of programmatic agencies and adve… · …ous opportunity for programmatic activation of the… · …Clear Channel Outdoor's Tom Motmans said the integ… […]

digitalsignagetoday.com
Mon, Mar 14, 2022 at 7:39 PM

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Hivestak executive pitches benefits of programmatic DOOH (Mediaweek)

Matt Bushby, Managing Director ANZ & SEA, Hivestack. Programmatic DOOH was one of the fastest-growing channels last year, and we don’t see that stopping in 2022, driven by the emergence of impactful trends. […]

mediaweek.com.au
Fri, Mar 11, 2022 at 7:10 PM

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Blip Billboards tech helps billboard owners increase ad revenue by integrating them with major programmatic DOOH platforms (Billboard Insider)

…p you get in on the programmatic game today throug… · …By Chad Smith, Head of Media Owner Supply, Blip Bi… […]

billboardinsider.com
Wed, Mar 9, 2022 at 10:41 AM

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DPAA CEO Barry Frey: many indicators point to the rise of programmatic DOOH buying (Media4Growth)

According to a recent study conducted by Advertiser Perceptions for DPAA, 77% of brands and agencies increased their awareness and learning about OOH and DOOH in the last 18 months. The study also found that 66% activated a new DOOH campaign in that time period, and 81% plan to recommend DOOH in their media plans in the next year. […]

media4growth.com
Tue, Mar 8, 2022 at 3:09 PM

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programmatic DOOH supply-side platform Hivestack connects its inventory to MediaMath’s demand-side platform (ExchangeWire)

…al ways to activate programmatic digital out-of-ho… · … world.  The first programmatic DOOH campaign bet… · …MediaMath’s demand side platform (DSP) will be i… […]

exchangewire.com
Tue, Mar 8, 2022 at 2:43 PM

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Hivestack and MediaMath Announce Global programmatic Digital Out of Home (DOOH) Partnership

…vertisers to access programmatic DOOH inventory gl… · …leading independent programmatic digital out of ho… · … to launch multiple programmatic DOOH, and other c… · …al ways to activate programmatic digital out of ho… · … world.  The first programmatic DOOH campaign bet… · …uy and sell side of programmatic digital out of ho… · …The partnership will enable MediaMath advertisers … […]

dpaaglobal.com
Tue, Mar 8, 2022 at 11:14 AM

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DOOH network Exterion Media France makes its inventory available for programmatic buying via Hivestack DOOH SSP platform (ExchangeWire)

…tivate, and measure programmatic DOOH campaigns th… · …ntinued increase of programmatic DOOH inventory in… · …will be the year of programmatic DOOH. Launching t… · …. This expansion of programmatic within the DOOH u… · …e largest source of programmatically enabled DOOH … · …rs to generate more programmatic ad revenue, inclu… · …Exterion Media’s inventory will be integrated in… […]

exchangewire.com
Mon, Mar 7, 2022 at 6:03 PM

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What is Header Bidding in programmatic DOOH advertising? (PerformanceIn)

… advanced method of programmatic trading that allo… · …ins. This method of programmatic trading gives ad … · …er Bidding changing programmatic trading across th… · … strategies. In the programmatic DOOH landscape, f… · …e. Solutions for programmatic DOOH inform biddi… · … see an overview of programmatic DOOH activity on … · …crepancies. With programmatic yield optimisatio… · …om digital video to programmatic DOOH, many publis… · …ess and adoption of programmatic trading, it’s o… · …By Mike Neel, Hivestack. What is Header Bidding? … […]

performancein.com
Mon, Mar 7, 2022 at 5:59 PM

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UK partnership to support LaunchPAD programmatic offering

…s Clear Channel’s programmatic offering as part … · …g platform offering programmatic, automated, and d… · …o support LaunchPAD programmatic offering appeared… · …An extended partnership between Clear Channel Euro… […]

signmedia.ca
Mon, Mar 7, 2022 at 11:41 AM

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DOOH programmatic ad marketplace Vistar Media reports ‘exponential’ growth in 2021 (Yahoo Finance)

…ng roughly $200M in programmatic billings. The … · …d investment in the programmatic OOH channel is si… · …nt more than $1M on programmatic OOH campaigns in … · …s the transition of programmatic to becoming a cor… · …est single share of programmatic OOH dollars trans… · …rusted platform for programmatic and digital teams… · …. In addition to programmatic growth, 2021 saw … · …In the past year, the Vistar marketplace transacte… […]

finance.yahoo.com
Thu, Mar 3, 2022 at 6:42 PM

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Asiaray-Operated DOOH Screens on Singapore Thomson-East Coast Line Now programmatically Available Via Hivestack (Yahoo Finance)

…partnership enables programmatic DOOH trading on s… · …mitted to promoting programmatic DOOH opportunitie… · …ck started availing programmatically a number of o… · …alize comprehensive programmatic DOOH trading alon… · …accordingly will be programmatically available on … · …Through an integration with the Hivestack Supply S… […]

finance.yahoo.com
Tue, Mar 1, 2022 at 7:01 PM

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