Raw Feed & Search

AMI selects Vengo’s programmatic AdServer to connect 20,000 U.S. Jukebox Screens with Advertisers (Digital Signage Federation)

…ow selling ad space programmatically on screens mo… · …I to fast track our programmatic technology and re… · …ghtlife vertical to programmatic buyers, alongside… · …ore competency. The programmatic ecosystem is so c… · …ompetency, tap into programmatic expertise, and le… · …twork, according to programmatic listings. Vengo n… · …unced its exclusive programmatic sales partnership… · …I to fast track our programmatic technology and re… · …ghtlife vertical to programmatic buyers, alongside… · …ore competency. The programmatic ecosystem is so c… · …ompetency, tap into programmatic expertise, and le… · …twork, according to programmatic listings. Vengo n… · …NEW YORK, NY –  May 4, 2022 – Vengo Media Net… […]

digitalsignagefederation.org
Wed, Jun 15, 2022 at 11:20 PM

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Times Radio uses dynamic content in its programmatic DOOH campaign (The Media Leader)

… Kinetic’s global programmatic OOH platform Sigh… · …netic to pull off a programmatic and dynamic campa… · …ring it up with the programmatic side that overall… · … the screen via the programmatic booking with the … · …The data-driven campaign uses WPP specialist agenc… […]

the-media-leader.com
Fri, Jun 10, 2022 at 7:11 PM

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JCDecaux’s programmatic platform VIOOH names a new CEO of its China division (Marketech APAC)

…eveloping VIOOH’s programmatic digital out of ho… · …ecent launch of our programmatic digital OOH offer… · … VIOOH launched its programmatic digital OOH offer… · …Calvin Chan is the new chief executive officer of … […]

marketech-apac.com
Thu, Jun 9, 2022 at 9:12 PM

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Vistar says it removes two significant barriers to programmatic DOOH buying in Australia (Marketing Mag)

…bility to provide a programmatic DOOH (pDOOH) mark… · …sues that prevented programmatic DOOH advertising … · …place Building a programmatically-connected mar… · …enerate a return. A programmatic marketplace for t… · …Ben Baker, managing director APAC, Vistar Media. S… […]

marketingmag.com.au
Thu, Jun 9, 2022 at 12:10 AM

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Hivestack and Yahoo dive into programmatic DOOH partnership

…nologies and enable programmatic DOOH cross-channe… · …nologies and enable programmatic DOOH cross-channe… · …ls. “The evolving programmatic DOOH landscape ha… · …ransact across DOOH programmatically, providing ac… · …and Yahoo dive into programmatic DOOH partnership … · …Yahoo and Hivestack have joined into a global part… […]

signmedia.ca
Tue, Jun 7, 2022 at 3:53 PM

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New Look’s programmatic DOOH campaign achieves a 60+% lift in store visitors in five major UK cities (Hivestack via The Drum’s Open Mic)

…fashion brand ran a programmatic digital out-of-ho… · … DOOH screens using programmatic technology. Ne… · …British high-street fashion brand ran a programmat… […]

thedrum.com
Tue, Jun 7, 2022 at 12:14 AM

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Hivestack exec explains the benefits of programmatic buying in DOOH advertising (Advertising Week)

…n take advantage of programmatic DOOH as part of t… · …, understanding how programmatic DOOH is well plac… · …e platform (DSP) to programmatically buy, sell and… · …ility. In addition, programmatic DOOH campaigns ca… · …its latest movie, a programmatic DOOH campaign cou… · …ditionally, through programmatic DOOH, unique mome… · … data capabilities, programmatic DOOH will dictate… · … end of a campaign, programmatic DOOH has the meas… · …ut of the pandemic, programmatic DOOH has emerged … · …s size or audience, programmatic DOOH gives market… · …By Matt Oliver, VP Demand, Hivestack. The US ha… […]

advertisingweek.com
Mon, Jun 6, 2022 at 10:47 AM

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programmatic DOOH platform startup Neuron launches a traffic prediction tool (EINPresswire)

…rediction Model for programmatic Digital Out-of-Ho… · …es, it’s enabling programmatic DOOH to reach its… · …finally seeing real programmatic campaigns being d… · …ich is the basis of programmatic.  … · …The Traffic Prediction Model for programmatic Digi… […]

einpresswire.com
Mon, Jun 6, 2022 at 12:10 AM

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programmatic DOOH ad tech firm Screenverse gets exclusive rights to sell ad space on healthcare DOOH network Mesmerize that has screens in 100,000+ locations (Billboard Insider)

…lace-based media to programmatic advertisers. P… · …t of care available programmatically,” said Crai… · …Screenverse is granted the exclusive rights to man… […]

billboardinsider.com
Fri, Jun 3, 2022 at 2:26 PM

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programmatic DOOH platform Vistar Media unveil their latest reach and frequency tools for digital out-of-home campaigns (BandT)

Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning experience, and can be analysed at the geographic market, venue type and media owner level. This new capability allows buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. […]

bandt.com.au
Fri, Jun 3, 2022 at 2:08 PM

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JCDecaux connects 50 screens at Changi Airport to its programmatic DOOH buying platform VIOOH (Marketing-Interactive)

…gapore has launched programmatic trading for its i… · …ability will enable programmatic trading with high… · …, JCDecaux said its programmatic DOOH offering wil… · …i Airport, and that programmatic trading will enab… · …ce desirable from a programmatic perspective due t… · …entory with VIOOH's programmatic capabilities will… · …ded. This latest programmatic DOOH offering at … · …caux back then, the programmatic DOOH service offe… · … VIOOH also brought programmatic inventory to Hong… · …ncies can now trade programmatically millions of i… · …JCDecaux Singapore has launched programmatic tradi… […]

marketing-interactive.com
Fri, Jun 3, 2022 at 12:10 AM

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Broadsign expands programmatic DOOH portfolio in the U.S. and Australia

…ampsite, a Canadian programmatic digital-out-of-ho… · …t Broadsign expands programmatic DOOH portfolio in… · …Broadsign has recently released Broadsign Ads, for… […]

signmedia.ca
Thu, Jun 2, 2022 at 2:26 PM

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Recorded panel discussion: programmatic DOOH advertising in 2022 (Broadsign)

…be a great buzz for programmatic OOH in the indust… · …g to the success of programmatic in Germany. “Th… · …the acceleration of programmatic in the European m… · …Our panellists predict that we’ll be seeing a ri… […]

broadsign.com
Wed, Jun 1, 2022 at 9:17 PM

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programmatic Digital Out-of-Home in 2022 and Beyond (MediaVillage)

…ve solutions around programmatic digital OOH (DOOH… · …f their omnichannel programmatic solution set," sh… · …sive gamers through programmatic digital OOH in ke… · …Cathy Muldowney, Senior Vice President, Programmat… […]

mediavillage.com
Wed, Jun 1, 2022 at 9:14 PM

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Broadsign Expands programmatic DOOH Portfolio in the U.S. and Australia

…ampsite, a Canadian programmatic digital-out-of-ho… · …oadsign’s team of programmatic digital-out-of-ho… · …ore, run successful programmatic DOOH campaigns. h… · …Ad tech company rebrands Campsite DOOH demand-side… […]

dpaaglobal.com
Wed, Jun 1, 2022 at 11:18 AM

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