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Tata CliQ LUXURY brand achieved purchase intent lift using a programmatic DOOH campaign in Mumbai and Delhi Airports

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merkleinc.com
Mon, Apr 11, 2022 at 11:28 PM

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Why is programmatic DOOH Better Than Non-programmatic DOOH? (Mvix)

…lly, the takeoff of programmatic buying of digital… · …ifficult to see why programmatic digital ads are t… · …By Nicole Jackson. programmatic DOOH is the aut… […]

mvixdigitalsignage.com
Mon, Apr 11, 2022 at 5:32 PM

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Talon Outdoor adds programmatic DOOH inventory from Place Exchange to its demand-side platform (ExchangeWire)

The integration with Place Exchange allows US advertisers to access the same benefits, overlaying sophisticated audience insights from Talon’s proprietary Data Management Platform (DMP), Ada, with fully automated execution. […]

exchangewire.com
Wed, Apr 6, 2022 at 2:55 PM

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What are yield optimization and header bidding in programmatic DOOH advertising, and how Hivestack tackles them (Billboard Insider)

… with the growth of programmatic and with more SSP… · …t group. It evolves programmatic trading into a mo… · …Interview with Michael Neel, Director of Publisher… […]

billboardinsider.com
Mon, Apr 4, 2022 at 12:11 AM

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programmatic DOOH platform Hivestack adds inventory from several Italian DOOH networks to its SSP (ExchangeWire)

…heir DOOH inventory programmatically via both Open… · … measure DOOH media programmatically, using data-d… · …Hivestack has signed several local OOH/DOOH media … […]

exchangewire.com
Mon, Apr 4, 2022 at 12:10 AM

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Interactivity and inclusion in omnichannel media buying via programmatic make DOOH more attractive to advertisers in 2022: Yahoo’s Stephanie Gutnik (Admonsters)

…H can be transacted programmatically. According to… · …ers for considering programmatic DOOH. Advertisers… · …vertisers like that programmatic DOOH helps enhanc… · … info on activating programmatic DOOH. Yahoo’… · …Stephanie Gutnik: The first thing I tell “new to… […]

admonsters.com
Thu, Mar 31, 2022 at 2:57 PM

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programmatic DOOH platform Hivestack adds inventory from Taiwanese DOOH network KanBan Culture to its SSP (ExchangeWire)

…yers to activate it programmatically for the first… · …cations to create a programmatic scale for adverti… · …nascent industry of programmatic digital out of ho… · …estack, the leading programmatic DOOH ad tech comp… · …nventory supply for programmatic DOOH, enabling ou… · …ata and technology, programmatic DOOH is transform… · …w DOOH revenue with programmatic, and having just … · …KanBan Culture’s DOOH inventory will be integrat… […]

exchangewire.com
Thu, Mar 31, 2022 at 12:11 AM

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Ad-supported vending machine network SOS will now sell ad space on its screens programmatically, via Vistar Media DOOH exchange (Campaign)

… a partnership with programmatic out of home excha… · …by Shawn Paul Wood. Woman-owned healthcare company… […]

campaignlive.com
Tue, Mar 29, 2022 at 12:11 AM

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New Zealand-based DOOH network LUMO and adtech startup Doohly to deploy a network management software platform that can handle programmatic and direct ad buys (Stoppress)

…eporting through to programmatic delivery. Doohly�… · …en the potential in programmatic buying for the ch… · …pot in the loop for programmatic access. Ensuring … · … between direct and programmatic buy types, the in… · …if not fulfilled by programmatic buyers. Ja… · … innovations in the programmatic without the integ… · …to the LUMO network programmatically, regardless o… · …through. Soon, live programmatic inventory on the … · …n attitudes towards programmatic buying, and the g… · …With the new platform, LUMO has greater control ov… […]

stoppress.co.nz
Mon, Mar 28, 2022 at 12:11 AM

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programmatic DOOH adtech firm Hivestack integrates with Chinese omnichannel ‘cross-border’ martech company SparkX (Marketech APAC)

…an, buy and deliver programmatic DOOH campaigns gl… · …thusiasm builds for programmatic DOOH around the w… · … their business via programmatic DOOH outside of C… · …heir market-leading programmatic technology and gl… · …sure DOOH campaigns programmatically via the Hives… · …From the press release, it is not clear how exactl… […]

marketech-apac.com
Mon, Mar 28, 2022 at 12:10 AM

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Vaccination education campaign that ran on Vistar programmatic DOOH platform achieved a 6 % lift in intent to get vaccinated (Billboard Insider)

…“Coupled with the programmatic capabilities OOH … · …The Ad Council’s “It’s Up To You” COVID-19… […]

billboardinsider.com
Fri, Mar 25, 2022 at 7:04 PM

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Talon Outdoor adds JCDecaux’s inventory to its programmatic DSP Atlas by integrating with VIOOH platform (LBBonline)

…antage of real-time programmatic trading methods a… · …advertisers deliver programmatic campaigns that ca… · …The new partnership will use VIOOH’s exclusive a… […]

lbbonline.com
Thu, Mar 24, 2022 at 5:06 PM

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Edison interactive integrates its golf-cart DOOH network with Vistar Media to enable programmatic revenue (PRNewswire)

… Media will provide programmatic access to thousan… · …Experience provides programmatic buyers a new way … · …" Vistar Media's programmatic ecosystem include… · …Vistar Media will provide programmatic access to t… […]

prnewswire.com
Mon, Mar 21, 2022 at 4:27 PM

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A recap of the programmatic DOOH panel at India Talks OOH conference held in Mumbai on March 08, 2022 (Media4Growth)

…ost India discussed programmatic DOOH in India.… · …Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakrab… […]

media4growth.com
Thu, Mar 17, 2022 at 6:17 PM

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Advertisers using Vistar platform can now measure the effectiveness of their programmatic DOOH campaigns (Billboard Insider)

Advertisers can measure the web conversions and behaviors, app downloads and in-app actions, such as the lift in in-app activity or orders. Specifically, brands can quantify how many devices in each group later visited a web landing page or performed some further action (such as registration, subscription, purchase, etc.) after being exposed to the DOOH campaign. […]

billboardinsider.com
Thu, Mar 17, 2022 at 5:25 PM

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