Programmatic DOOH campaign for Hoka Kawana running shoes achieves a 76% uplift in brand awareness (Sage-Archer)

Digital agency Jellyfish and HOKA launched a cross-media DOOH and mobile campaign to promote their Kawana trainer in Germany, targeted at fitness enthusiasts, and in partnership with Walldecaux to conduct brand awareness research. Creating brand engagement with DOOH HOKA is a challenger brand, new to the German market, offering premium trainers for running enthusiasts. […]