The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa. […]
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Digital retail solutions company STRATACACHE recently released the results of its Understanding the Role of Digital Signage in Retail Banking survey, overseen by Brand Finance and Luth Research, both market research firms. The study surveyed almost 4,000 respondents across 17 North American banks in January and February of 2014. […]
When it comes to digital signage, Jessica Stevens, PMP, has been there and done that. This 15-year, AV/IT industry veteran is an expert in all aspects of the digital signage category: live streaming, video-on-demand, satellite networks, touchscreen interaction, and large file content distribution. […]
Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport. Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. […]
NCR SelfServ 90 can be used as a freestanding kiosk, installed on a countertop or mounted on a wall. […]
Prysm video wall in Apttus headquarters allows the company to showcase its business solutions on 75 square feet of engaging digital canvas. […]
The sheer number of trends exhibitors cited for DSE 2015 bodes well for the industry and is a positive indication of the evolving role digital signage plays in the information age. […]
In recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone – a venue where companies from almost every corner of the space look to showcase what they believe will be a true “game-changer. […]
By The Editors of RIS. eBay showcased the Connected Store concept they deployed for Rebecca Minkoff late last year. The solution brings the power of digital to the physical world with a huge touchscreen wall that allows customers to send items directly to the fitting room. […]
Out of home advertising, benefiting from the increased prevalence of digital technology, is estimated to have attracted adspend of over £1bn in 2014 - another first - while further growth of 3.3% is expected this year. […]
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