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Thursday, November 28, 2013 Thu, Nov 28, 2013

Social Networks Have 58% More Outreach Than Any Other Advertising Method

Marketers across the globe now have access to an infinite number of options for advertising their brands to the masses. The online advertising industry is growing at a faster rate than ever before. A majority of advertising techniques are driving significant returns to brands provided they have properly analyzed their market potential and have a set of clearly defined target audiences. […]
Thu, Nov 28, 2013 at 3:31 PM

Temperature sensing billboards target hot shoppers

Ooh! is claiming an Australian first with its ‘temperature-parting’ technology which allows advertisers to change its digital billboard messages based on the local temperature. Unilever is the first client to use the technology, with its Magnum and Lipton Ice Tea products to be promoted on days when the daily maximum forecast exceeds that area’s monthly maximum average temperature. […]
Thu, Nov 28, 2013 at 3:24 PM

Haivision Announces Availability of CoolSign 5.0 and New Display Engine

With increased adoption of its integrated IP video and digital signage solutions, Haivision announces the availability of CoolSign™ 5.0 and the new CoolSign Display Engine. With a scalable, data-driven infrastructure, Haivision’s CoolSign digital signage system integrated with the Furnace™ IP video system brings global organizations efficiency to their communications. […]
Thu, Nov 28, 2013 at 2:53 PM

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