Ian Somerhalder’s Azzaro ad tweet leads to Social & Sales Success (source – JCDecaux)

Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport.  Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. […]