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MRC CEO: We started with (OOH) impressions and the next step will be audience (MediaPost)

by Joe Mandese. […]

mediapost.com
Thu, May 9 at 12:27 PM

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REACH Boosts Ad Capabilities Via Integrations With Major Programmatic DOOH Platforms

Digital signage and DOOH were, for many years, intermingled terms, but they kinda went off on their own tracks about 10-12 years ago. Now ... […]

sixteen-nine.net
Thu, May 9 at 12:26 PM

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Swiss Startup Tests LED-Fronted Ball Caps That Turn A Crowd Into An Aggregated Sign

Tip of the hat to AV Interactive for writing about this ... If I had to characterize my opinion on this, it would involve ... […]

sixteen-nine.net
Thu, May 9 at 11:57 AM

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Retail media trends from Retail Technology Show 2024 (Retail Tech Innovation Hub)

Comment: Retail Technology Show 2024 and IAB Europe standards signal a maturing retail media market. Dan Sands, EMEA Sales Director at retail media platform Zitcha analyses the major trends from Retail Technology Show 2024, which took place in London last month. The first day featured an in-store retail media dedicated pre-event, hosted by Scala at the Novotel Hammersmith. […]

retailtechinnovationhub.com
Thu, May 9 at 11:44 AM

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Axis Communications Expands Texas Footprint with Dallas Experience Center

New Axis Communications Dallas-area experience center offers demos in security and tech to serve North Texas industries. The post Axis Communications Expands Texas Footprint with Dallas Experience Center appeared first on Commercial Integrator. […]

commercialintegrator.com
Thu, May 9 at 11:35 AM

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What omni-channel DSPs can and cannot do for DOOH (OOH Insider via LinkedIn)

Craig Benner, Founder of Accretive. As we all wait for The Trade Desk and their ilk to take our industry to the promised land, I say don’t hold your breath. Like Blue Kai in 2008, they have done a nice job raising awareness of DOOH among the broader marketing and media buying communities. […]

linkedin.com
Thu, May 9 at 10:32 AM

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Digital Signage SaaS provider Creative Realities to restructure debt through a $20 million revolving credit facility

LOUISVILLE, Ky., May 09, 2024 -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX), a provider of digital signage and media solutions, has signed a non-binding commitment letter with First Merchants Bank (“First Merchants”) for a $20 million senior secured revolving credit facility (the “Revolver”) with a $5 million accordion feature. […]

Creative Realities
Thu, May 9 at 10:31 AM

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Protective Enclosures Company Joins AV-iQ

Audiovisual manufacturer Protective Enclosures Company has joined the AV-iQ platform and now has a AV-iQ showroom. The post Protective Enclosures Company Joins AV-iQ appeared first on Commercial Integrator. […]

commercialintegrator.com
Thu, May 9 at 10:01 AM

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Projection And Hover Touch Mash-up Allow People To Leaf Through Ancient Manuscript At Korean Library

Hat tip to UK creative Stephan Bischof for posting on Linkedin about this … This is a physical book, with blank pages, sitting on ... […]

sixteen-nine.net
Thu, May 9 at 8:09 AM

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Clever Campaign Turns Blackened Ballpark LED Display Into Marketing Gold (16:9)

Here’s a video that sums up a very clever campaign for Coors Light beer that was built around a Major League Baseball hitting a ... […]

sixteen-nine.net
Thu, May 9 at 7:40 AM

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Planar Achieves First-of-its-Kind Cybersecurity Certification for LCD Family Series (Commercial Integrator)

The Planar UltraRes W Series and Planar Simplicity M Series achieved the cybersecurity certifications for IoT devices by European Telecommunications Standards Institute (ETSI). […]

commercialintegrator.com
Thu, May 9 at 12:10 AM

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German OOH ad operator Ströer reports 17.4% organic revenue growth in Q1 of 2024 (MarketScreener)

Ströer SE & Co. KGaA has increased consolidated revenue by 11% in the reporting period (9% in organic terms), from EUR 410m to EUR 453m, building on the momentum generated at the end of the prior year as anticipated. EBITDA (adjusted) was up by 12%, rising from EUR 97m to EUR 108m, while EBIT (adjusted) climbed by 33%, from EUR 26m to EUR 35m. […]

marketscreener.com
Wed, May 8 at 3:36 PM

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Digital Signage Summit Europe 22-23 May 2024 at the Hilton Munich Airport (Installation-International)

The programme includes keynotes, panel discussions with C-level speakers and emerging industry disruptors. Brands showcased include AMERIA, AXIOMTEK, Concept, Dynascan, Edbak, Google, HI-ND, iiyama, Novisign, Samsung, Sharp/NEC, SignageOS, and Vanguard, among others. […]

installation-international.com
Wed, May 8 at 2:55 PM

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OUTFRONT Media’s 2024 Q1 at a Glance (Billboard Insider)

SignValue has prepared the following analysis. U.S. Media Billboard Yield increased 3.2% from $2,493 to $2,575 during 1Q 2024. […]

billboardinsider.com
Wed, May 8 at 2:36 PM

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6 OOH Campaigns That We Really Like

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dashtwo.com
Wed, May 8 at 1:55 PM

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