If you’ve spent a few minutes with Kori Kirkbride, Director of Sales Operations at Technicolor, you know she means business. Armed with a knack for numbers, Kori is equally as savvy in the social scene, allowing her to view the digital out-of-home industry with both the left and right side of her brain. […]
Things just keep getting more and more interesting with Google and its Chrome OS. Yesterday it was word about the Chromebit HDMI stick. Now there’s word that Google is now letting any Android developer port its apps, or games to run on Chromebooks and other Chrome OS devices, like Chromeboxes and Chromebits. […]
By Ben Putland. In the last 18 months, I have read the word “programmatic” more times than I have had hot dinners. But the majority of what I have read on programmatic and DOOH is all about the buy; however that’s only part of the story. […]
With a wealth of experience and expertise in OOH media planning and buying solutions behind him, David Payne’s keynote address was filled with insights and key examples from Kinetic’s own body of work in this field. In a world where the consumer was getting smarter by the minute and was connected to his smart devices, media consumption was happening all the time and on the go. […]
By Stephen Freitas. The constant connectivity of the digital world is changing people's habits, and out-of-home advertising is uniquely poised to become a cornerstone of this new way of life. […]
Technology is becoming the order of the day in China, as the 2015 BrandZ Top 100 Most Valuable Chinese Brands report revealed (Source: Millward Brown). […]
Retailers put a lot of thinking and experience into where they position products and traditional communications. It’s all about informing shoppers, stimulating foot traffic through the store, and driving more sales. Smart retailers are now putting the same good thinking into how they use in-store digital technologies. […]
New study shows that the priming impact of DOOH extends beyond the OOH world and into the wider all screen media universe. […]
Global campaign celebrates Crocs' iconic clog through broadcast, digital, out of home, social media and experiential activations. […]
Modeled after the Art Everywhere UK campaign, five of America's leading art museums - the Dallas Museum of Art, Art Institute of Chicago, Los Angeles County Museum of Art, National Gallery of Art, and Whitney Museum of American Art - selected works of art that represent American history and culture for Art Everywhere US. […]
Modeled after the Art Everywhere UK campaign, five of America's leading art museums - the Dallas Museum of Art, Art Institute of Chicago, Los Angeles County Museum of Art, National Gallery of Art, and Whitney Museum of American Art - selected works of art that represent American history and culture for Art Everywhere US. […]
The Internet of Things (IoT) refers to an evolving ecosystem of everyday products that sync with each other. For example, lightbulbs and garden sprinklers can work in concert. […]
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McDonalds has launched a Digital Out of Home campaign to enhance the 10 year anniversary McDonalds Monopoly campaign running in partnership with Hasbro. This year the “Golden Chances” campaign has £10 million worth of prizes up for grabs for customers of McDonalds. […]
