Ask the Board: Calculating Digital Signage Impact
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Tue, Apr 7, 2015 at 11:03 AM
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Coca-Cola is one of the most widely-recognised brands on the planet, and the famous soft drinks manufacturer is no stranger to thinking outside the box when it comes to its advertising campaigns.Last week Coca-Cola unveiled its latest marketing gimic to spread the word about its zero calorie drink, Coke Zero, by creating the world's first ever drinkable billboard. […]
Nearly 900 TAA-compliant mounts and accessories are now available for AV and digital signage applications. […]
Start with your overall objectives, which will lead you to your message, and then to content to deliver that message. […]
The Digital Signage Federation is staging what it dubs a DSF Education Hangout online tomorrow, focused on “What to Look for in Interactive Technologies.“ The 45-minute session at 2 Eastern will be run by Rise Vision’s Ryan Cahoy and feature Vincent John Vincent, from Gesturetek, and Jim Nista from Insteo. […]
One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. […]
MedStar Franklin Square Medical Center is deploying cell phone charging kiosks with integrated digital signage for patients and visitors. […]
The article was first published on Campaignlive John Paul Cadman, the group strategy director at MEC, has been named head of strategic planning at Carat. He has been tasked with delivering "effective, creative and best-in-class" media planning, and will report into Dan Hagen, the chief strategy officer. […]
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At the center of the shift to mobile is the app economy, granting consumers greater control over their lives with on-demand access to just about anything, better retail experiences and innovative media opportunities. The app economy that begun in mobile will soon extend into wearables, automobiles and connected TVs. […]
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Digital Menu Boards have been one of the top three use cases for digital signage in the past years. Mc Donald’s is no exception to this rule. Interesting enough adaption of DMB’s vary enormously between national entities. […]
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New company creates a single source for delivering an integrated digital experience across any device — from digital signage to in-room TV to mobile. […]