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CNBC: Retail’s new reality: Invisible shopping centers and virtual assistants

Some of the largest retailers have been looking at augmented reality (AR) for years as one of those technology advancements with huge potential to reach shoppers who are constantly on their mobile devices, aiming to connect with shoppers while either in the store, or even while outside the store to bring them into the store. […]

cnbc.com
Tue, Apr 28, 2015 at 12:04 AM

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Australian OOH media owner APN Outdoor expands its digital rail network, XtrackTV, into the Brisbane market

Outdoor media provider, APN Outdoor, has announced that the final market in its Eastern Seaboard XtrackTV offering will be available for sale in the coming weeks with the Brisbane network to go live in June, this year. APN Outdoor will be expanding its digital rail network, XtrackTV, into the Brisbane market following the successful launch in Sydney and Melbourne last year. […]

lbbonline.com
Tue, Apr 28, 2015 at 12:01 AM

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China’s OOH Ad Operator AirMedia Strengthens its Position in On-Train Wi-Fi Market with New Concession Rights with Jinan Railway Bureau

BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting mid-to-high-end consumers, as well as a first-mover in the in-flight and on-train Wi-Fi market, today announced that Guangzhou Meizheng Advertising Co., Ltd. […]

prnewswire.com
Mon, Apr 27, 2015 at 11:43 PM

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Intermedia Touch for future digital signage solutions

Setting yourself apart in the specialized field of digital signage is no easy task. But Miami-based Intermedia Touch — with expertise in video walls, interactive displays, LED signs, directories, wayfinding, custom software and three-dimensional projection mapping — has developed a comprehensive custom approach to ensure that every aspect of a client’s vision is realized. […]

communitynewspapers.com
Mon, Apr 27, 2015 at 11:39 PM

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Drag and Drop Digital Signage Updated Over the Internet

ERIE, Pa., /PRNewswire/ -- The TV Sign has created an easy to use digital signage solution that will save businesses money while increasing sales.  This simple solution is a mini-computer that plugs directly into the HDMI input on any TV and updates the signage created on the drag and drop Signage Editor via the internet.  From anywhere in the world the drag and drop Signage Editor can be used to create, schedule and update signage content to multiple signage displays at multiple locations.  This is an incredibly powerful solution that usually costs thousands of dollars that has been conveniently wrapped up as an SaaS (Software As A Service) with a low monthly fee of $50. […]

prnewswire.com
Mon, Apr 27, 2015 at 11:28 PM

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IAB Ad Technology Marketplace Spotlight: Programmatic – Conference May 11, 2015 NYC

Automation & Creativity. The rise of programmatic technologies have created opportunities and challenges for every player in the marketing and media ecosystem. Businesses are restructuring, sales teams are evolving, and the knowledge and skill sets required for success have changed dramatically. […]

iab.net
Mon, Apr 27, 2015 at 11:22 PM

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AdWeek Infographic: a Look at Video Ad Views and Completion Rates for the First Quarter

As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and more viewers are watching until the end. […]

adweek.com
Mon, Apr 27, 2015 at 11:11 PM

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The TV Sign Joins The Android Digital Signage CMS Crowd

The entry-level software options keep coming for digital signage – even though it is very easily argued supply vs demand thing went way off kilter years ago. The latest entrant in this crowded field is The TV Sign, a new Android-driven, browser-based CMS out of Erie, PA, just west of Buffalo, NY. […]

sixteen-nine.net
Mon, Apr 27, 2015 at 10:46 PM

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Neuroscience Proves DOOH’s Digital Influence

Do you believe digital-out-of-home exerts a clear impact on the wider digital universe but don't know how to prove it? A new study leverages neuroscience and proves for the first time how digital out of home positively influences consumer responses to other media.The pioneering research, conducted by Neuro-Insight, used brain imaging to explore the neurological impact of digital out of home on other screen and mobile devices.The results of the Beyond Out Of Home study were released at a BAFTA meeting in London before an invited audience of 100 advertising executives, media buyers and industry specialists."A previous study had demonstrated that premium outdoor sites positively primed responses to standard outdoor sites," says Heather Andrew, CEO of Neuro-Insight (U.K.), which conducted the study. […]

feedproxy.google.com
Mon, Apr 27, 2015 at 7:00 PM

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Popular Thai Bamboo Restaurant Chooses Videotel

The Spokane-area restaurant is using the media player in four locations. […]

digitalsignageconnection.com
Mon, Apr 27, 2015 at 5:57 PM

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London City Airport Creates Technology-Driven Experience for Travelers (dsconnection)

The Bloomberg Hub delivers a unique business travel experience, providing timely and relevant news, data and information within a visually compelling, technology-driven space. […]

digitalsignageconnection.com
Mon, Apr 27, 2015 at 3:51 PM

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Something New: Digital Sign Enclosures That Don’t Look Industrial (16:9)

  The companies out there that do LCD panel enclosures for advertising and retail generally do a great job with the important engineering bits like heating and cooling, and durability in the face of an ever abusive general public. Where they don’t tend to excel is design. They tend to look like squared-off steel slabs. […]

sixteen-nine.net
Mon, Apr 27, 2015 at 3:47 PM

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Digital Signage is so at home at the Airports (source – Linkedin)

It’s no secret that Airports have always been a hot spot for advertising. As this area becomes more competitive, in terms of technology, it has become essential for advertisers to take advantage of using Digital Signage. Static printed advertising is fast becoming an outdated medium where there is such a strong Digital Signage presence. […]

Mon, Apr 27, 2015 at 2:30 PM

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Ask the Board: Entertaining Mass Audiences

Other than music videos what type of content can be used for entertaining a mass audience within a particular demographic? […]

digitalsignageconnection.com
Mon, Apr 27, 2015 at 2:15 PM

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UK OOH Ad Company Ocean Outdoor Put Last Pole Expedition on the Map

Ocean Outdoor, the UK’s leading specialist out of home advertising company, have generously donated digital out of home advertising - worth £250,000 - to assist Ice Warrior Jim McNeill in his search for 28 novice polar explorers. This is the first time that people have been recruited ‘off the streets’ to take part in a polar expedition. […]

sourcewire.com
Mon, Apr 27, 2015 at 11:33 AM

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