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Monday, April 13, 2015 Mon, Apr 13, 2015

More than half the population says they no longer surf the net for content

Choice fatigue sees users now relying on just a few trusted websites and social media recommendations from friends to find content  Advertisers need to find more creative and innovative distribution and targeting strategies to effectively cut through the noise London, 9 March 2015: More than half of people have stopped looking at lots of internet sites for content because there is now too much choice and information on there, according to latest research from global media agency, Carat.  The data from the Consumer Connection System (CCS) – Carat’s proprietary research and insight tool surveying 11,000 British consumers and their media habits – shows that 55% of users say they only use two or three trusted sites for their content discovery, instead of spending time surfing hundreds of sites.  The top 5 trusted sites for content in the UK according to CCS are: 1. […]

carat.co.uk
Mon, Apr 13, 2015 at 8:12 AM

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