The player auto-loops both video and picture files without manual interaction. […]
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Source - Outdoor Media Centre. Root and branch reform of the digital out of home industry was on the agenda at the DailyDOOH Media Summit in London when key influencers identified how to drive the medium towards sustainability. […]
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. […]
City Outdoor has won the competitive pitch tendered by Wildstone on behalf of Newcastle City Council to install and operate a double sided large format full motion digital screen in the heart of Northumberland Street, Newcastle’s most prestigious retail environment. The screens will be live in September and will compliment City Outdoor’s current digital offering. […]
As it relates to advertising, you need to capitalize on the moments you have the viewer watching the screen. […]
The campaign taps digital out-of-home media in 28 markets and five major U.S. airports, calling on the nation to help protect children. […]
I’m starting a series of pre-InfoComm posts about exhibitors and attendees to give readers a sense of what sends people to a steam bath or blast furnace every June. The details are here … Just to illustrate how this works, here’s my profile: 1 – How many years have you been going to InfoComm? […]
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Most people associate digital billboards with the sophistication and high-powered commerce of a big city. But OOH companies and city councils shouldn’t overlook the value LED billboards provide smaller cities. Marshall, Minnesota, population, 14,000, recently granted a permit to a digital billboard. […]
I had maybe 20 or so companies take up my offer for free blog love and promotion ahead of DSE in March, the companies answering a set of questions about what attendees should expect to see at their booth. […]
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Mobile and Out-of-Home are finding great ways to work together to generate trackable, measurable results. There is little doubt that out-of-home ads will be better geared towards generating mobile traffic as time goes on. When considering a mobile out-of-home campaign there are a few things that I would consider before implementing. […]
Nancy Fletcher, OAAA; Mark Boidman, Peter J. […]
The winning campaigns are: Beverage: Labatt Breweries of Canada, Corona Extra, creative by Zulu Alpha Kilo and media by UM Food: Wrigley Canada, Excel, creative by BBDO and media by MediaCom Health & Personal Care: Novartis Consumer Health, Buckley’s, creative by Saatchi & Saatchi and media by MediaVest. […]
