SAN ANTONIO--(Business Wire) - Full Year 2014 Results. Consolidated revenues were up 1% to $2.96 billion for the full year 2014 compared to 2013, driven by growth at International Outdoor, partially offset by a decrease in revenues at Americas Outdoor. Excluding the unfavorable impact of movements in foreign exchange rates of $23 million, revenues were up 1%. […]
The out of home (OOH) advertising industry has reported its strongest ever Q4 performance in 2014, according to figures form trade body Outdoor Media Centre, boosting yearly revenue in the industry to £1bn. The sector grew by 6.1 per cent in Q4 2014 reaching almost £300m for the first time, with Asda, BSkyB, KFC and Sony Mobile among the top ten spenders. […]
Location-awareness is perhaps the chief mobile media attribute most important to marketers. As I have argued for years, these devices are mobile people meters that are not only targetable themselves -- they also cast off data that can be combined endlessly with other data to gain invaluable insights. […]
According to the latest Digital Signage Business Climate Index (DBCI) in DE/AT/CH the industry has had a successful year in 2014 and is looking forward to even more growth in 2015. […]
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1. Big Data goes mainstream 2015 will see Big Data management become more mainstream. In many ways, we are still in the infancy of Big Data, but the consistent growth is becoming unstoppable. […]
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Jonny Hamilton, VP, Creative Director, AdspaceThis past weekend my Twitter feed was filled with images of heart-shaped food, my Spotify account had suggested I listen to the Fifty Shades of Grey soundtrack, and on the local news there was even a story about two falcons that had found love on top of the Tappen Zee bridge. […]
Acquisition of high-end LED video display solutions company expands Panasonic's market reach and adds display fabrication capability. […]
CineView LCD video wall, Alpha FX controller and CineNet software create a visualization system for collaborative learning, research and exploration. […]
Marketing Land: Lamar Advertising is back with a charitable effort that uses its digital billboards and user-generated content. Outdoor company Lamar Advertising is, again, marrying social media with old-school billboard advertising. […]
Compact appliances can drive multimedia and database content to digital menu boards, video walls, ribbons and other digital signage applications. […]
Gil Matzliah, CEO, Novisign DSE Booth: FT16 Why do people going to DSE need to put your company on their Must See list of booths? NoviSign brings a fresh angle to the traditional Digital Signage world. NoviSign realizes that the Digital Sign on the wall is not relevant anymore, unless the audience can actually interact with it. […]
British retailers Hunter and Topshop will be launching new digital out of home ad campaigns across the country on Friday to give customers a unique experience of the famous upcoming clothing trade show, London Fashion Week.Using innovative digital outdoor adverts, as well as social media, the fashion giants are planning to bring this year's catwalk styles into customers' wardrobes at the touch of a button.Topshop's billboard coordinates with social media to give customers a unique experienceTopshop has partnered with Twitter to showcase London Fashion Week's trends according to tweets using the #LFW hashtag. […]
