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Friday, January 30, 2015 Fri, Jan 30, 2015

Thursday, January 29, 2015 Thu, Jan 29, 2015

First-time advertisers gamble on Super Bowl ads (miamiherald)

More Super Bowl ad rookies will be trying to score a touchdown this Sunday. There will be 15 new Super Bowl advertisers this year, the most since 2000, before the economy fell into what would be the first of two recessions since. Advertising experts say the rookie interest in Super Bowl ads is a positive sign that companies are feeling good in the most recent economic recovery. […]

miamiherald.com
Thu, Jan 29, 2015 at 6:18 PM

The Drum: Ad-funded media saves UK households from an annual £187 deficit, says Advertising Association

The UK public vastly undervalues advertising’s contribution to media, culture and sport, according to research from the Advertising Association. A Deloitte survey of 1,000 UK adults found that the gap between what the public is willing to pay for media, and what advertising contributes in the UK is almost £5bn - a fee of £187 per UK household, per year. […]

thedrum.com
Thu, Jan 29, 2015 at 6:05 PM

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