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Thursday, January 8, 2015 Thu, Jan 8, 2015

The Guardian: Billboards that diagnose cancer, charge your smartphone and display art

With the humble billboard capable of purifying air and turning it into drinking water, could posters and hoardings now help people and communities on a personal level? A recent digital billboard campaign, operated by The Outdoor Media Centre and charity Missing People, demonstrated exactly how traditional advertising techniques can be used to benefit communities rather than just market to them. […]

theguardian.com
Thu, Jan 8, 2015 at 4:07 PM

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