JCDecaux launches Out-of-Home locations across Edinburgh
J […]
avinteractive.com
Tue, Jun 2, 2015 at 11:32 AM
Tue, Jun 2, 2015 at 11:32 AM
Raw Feed & Search
Tuesday, June 2, 2015 Tue, Jun 2, 2015
16:9: InfoComm Booth Profile: Philips
Here’s what Philips has to say about its InfoComm 2015 trade show plans, via North America Marketing Manager Stephen Shao: 1 – Why do people going to InfoComm need to put your company on their Must See list of booths? InfoComm attendees should come by the Philips booth (#4689) because we’re premiering some really cool technology. […]
sixteen-nine.net
Tue, Jun 2, 2015 at 11:28 AM
Tue, Jun 2, 2015 at 11:28 AM
Research from Kinetic: Consumers want more from digital posters (outdoorplus)
Digital technology has revolutionised the outdoor industry – offering consumers the chance to connect and interact in increasingly inventive ways. Brands are taking full advantage and passers-by are often targeted with tailored ad experiences, but is that what consumers really want from digital posters? […]
Tue, Jun 2, 2015 at 11:25 AM
BBC: Is Outdoor Advertising ‘Visual Pollution’?
Do ubiquitous advertising like billboards, posters and banner ads lead to mental overload? American author Matthew Crawford discusses whether the constant distraction of ever-present commercials leads to 'mental fragmentation'. […]
bbc.co.uk
Tue, Jun 2, 2015 at 11:06 AM
Tue, Jun 2, 2015 at 11:06 AM
MediaPost: Outfront Launches Outfront Studio, Caters To OOH Displays
A number of publishers and broadcasters have formed in-house creative shops and now outdoor advertisers are getting in on the act, too. Outfront Media, formerly known as CBS Outdoor, announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customized design services for out-of-home displays. […]
mediapost.com
Tue, Jun 2, 2015 at 10:17 AM
Tue, Jun 2, 2015 at 10:17 AM
E Ink Goes Yellow
A typical flat panel monitor supports millions of colors, so it’s a little funny to see a press release celebrating how a display now supports yellow. We Did Yellow!!! But in the case of electronic ink, it’s a big deal. […]
sixteen-nine.net
Tue, Jun 2, 2015 at 10:09 AM
Tue, Jun 2, 2015 at 10:09 AM
Visix Adds Client-Branded Smartphone App And Beacons For Wayfinding
Atlanta-based Visix has added an interesting new element to its product offer aimed at corporate facilities and campuses – a brand-able wayfinding app for smartphones that can be tied to bluetooth low energy beacons. The app can be used as an extension of traditional kiosk-based wayfinding or as a stand-alone solution. […]
sixteen-nine.net
Tue, Jun 2, 2015 at 9:05 AM
Tue, Jun 2, 2015 at 9:05 AM
Rise of the network video wall (DSToday)
Video walls are becoming increasingly visible in our world. They make big statements, capture attention and promote brands in a unique fashion. Sales and installations of video walls are experiencing record growth as customers seek a new, high-impact approach to digital signage. […]
digitalsignagetoday.com
Tue, Jun 2, 2015 at 8:05 AM
Tue, Jun 2, 2015 at 8:05 AM
The Drum: Microsoft promotes Cortana nationwide with dynamic OOH ad campaign
Microsoft’s voice-activated personal assistant Cortana has been showcased across the UK in an ad campaign which reacts in real time to surroundings. Dentsu Aegis Network, LivePoster and m:united (McCann Worldgroup’s Microsoft team) have made the most of data sources and out-of-home (OOH) tech to tailor contextual, real time ads throughout the UK. […]
thedrum.com
Tue, Jun 2, 2015 at 12:54 AM
Tue, Jun 2, 2015 at 12:54 AM
MediaPost: Out-Of-Home Advertising Sets Up Mobile Search And Shopping
A new study by the Outdoor Advertising Association of American (OAAA), in association with RealityMine using USA TouchPoints, found out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. […]
mediapost.com
Tue, Jun 2, 2015 at 12:52 AM
Tue, Jun 2, 2015 at 12:52 AM
invidis and ISE launch digital signage and DOOH summit (invidis), September 10-11, 2015, Munich
For the first time since its launch nine years ago, invidis consulting will join forces with Integrated Systems Events to produce the two day summit following the formation of a joint venture between the two organisations earlier this year. While OVAB Digital Signage Summit Europe has a new name, it will still be adhering to the same successful event structure adopted during previous years. […]
invidis.de
Tue, Jun 2, 2015 at 12:47 AM
Tue, Jun 2, 2015 at 12:47 AM
OUTFRONT Media launches OUTFRONT Studios, a full-service in-house creative boutique
In-House Creative Boutique to Offer Out-of-Home Marketers End-to-End Advertising Solution. NEW YORK, /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), a leading outdoor advertising brand, today launched OUTFRONT Studios as its in-house full-service creative boutique to design advertising campaigns for clients. […]
Tue, Jun 2, 2015 at 12:44 AM
Monday, June 1, 2015 Mon, Jun 1, 2015
The Drum: Brands should look to movie theatres to learn how to engage audiences
In 2013, 1.34 billion movie tickets were sold in the U.S. and Canada. That’s a massive, captivated audience open to your messaging. […]
thedrum.com
Mon, Jun 1, 2015 at 7:10 PM
Mon, Jun 1, 2015 at 7:10 PM
Lord Norman Foster designs hi-tech bus shelters for Edinburgh in UK first (heraldscotland)
NEW digital bus shelters designed by one of Britain's most famous architects Lord Norman Foster are being brought in across Edinburgh. Nine of the new-generation shelters fitted with screens that as act as advertising billboards have been installed along Princes Street, in the first phase of the development. The new digital shelters comprise 84 inch digital screens, the biggest of its kind. […]
heraldscotland.com
Mon, Jun 1, 2015 at 7:09 PM
Mon, Jun 1, 2015 at 7:09 PM
Exxact Launches New Video Wall Systems Powered by Matrox
The wall systems will be featured at InfoComm 2015. […]
digitalsignageconnection.com
Mon, Jun 1, 2015 at 4:54 PM
Mon, Jun 1, 2015 at 4:54 PM