The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]
How about a little gadget that turns almost anything into a trigger to launch content on a screen? Like a doughnut? A piece of fruit? […]
600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]
Due to the infrastructure expansion initiatives by the (UAE) government, the digital signage industry is set to witness an exponential growth by 2020. Dubai - International Expo Consults (IEC) part of Falak Holding, stated that Dubai will play an integral role within the US$20 billion digital signage industry due to the state of the malls that are being developed in the Emirate. […]
600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]
[…]
Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, today was awarded the top marketing award from the out of home (OOH) advertising industry today. […]
[…]
Measuring Local Audiences. Let’s look at OOH. Picture the advertising you see every day on the train platform or on your route to work. Most of the time, the decision to place ads in these locations is based on history, local brand experts or ZIP-based demographics. […]
OVAB Europe Meet & Greet and OVAB Europe Installation Tour / Oxford and Regent Street London: Get to know the OVAB European industry association for all things digital dignage and digital out of home. Meet us at the open Meet & Greet event at this year’s NEC Showcase in London. Get together with the members and discuss the newest standardisation initiatives. […]
The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]
The in-store digital merchandising provider received top recognition during the 2015 International Digital Signage Awards. […]
The 39-foot display is being utilized to provide advertising space to marketers along with flight information and airport updates. […]
Using the interactive video walls at Boston Logan International Airport, passengers scan their boarding passes to view personalized gate information, flight status, destination weather and nearby concessions. […]
An Oakland, California start-up called Next Thing is touting a new single board computer that makes the $35 Raspberry Pi seem expensive. The Chip will, by comparison, cost $9. Yup. […]
