The lottery game provider is installing several Bally systems and games solutions to add excitement and accelerate operating efficiencies. […]
The “out-of-home” marketing specialist has appointed Mark Craze to help illustrate the power of the medium to advertisers. […]
The digital signage and interactive kiosk company's new kiosks for the healthcare field feature the latest antibacterial and antimicrobial technology. […]
Next generation digital signage solution uses the projection image of a real person who can deliver a variety of messages. […]
I have been impressed by recent developments in out of home media that are allowing the industry to work with cities on mutually beneficial goals. For many years, the former “outdoor” industry has been subject to criticism from those who find it aesthetically displeasing or argue that billboards served no positive economic role. […]
The Postano Kiosk App creates new social media opportunities for in-store digital signage. […]
Acquisition of the in-venue interactive music, entertainment and advertising business will support the next phase of its global growth plan. […]
The Real World is Posterscope's monthly market update featuring all the regular up-to-date market facts and figures, new industry developments and some really great campaigns. […]
Want to wind up an outdoor advertiser? Tell them that Out of Home isn’t really that important in the grand scheme of things. Carat and Posterscope invited Primesight to bust the myth that OOH is not a lead medium… here Jess Baldwin, Account Manager at Primesight, explains how they responded. […]
Anti-Muslim advertising began appearing on SEPTA buses Wednesday in accordance with a federal court ruling that the transit agency could not selectively deny the ads because of their message. Also Wednesday, a counter-message of acceptance was launched on a billboard overlooking the Schuylkill Expressway near Dickinson Street in South Philadelphia. […]
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Three quarters of all digital signage projects in 2014 were small and medium installations with up to 50 displays. Smaller projects have a higher margin and can be carried out successfully by most players in the market. Only 12 % digital signage networks are larger than 100 displays. […]
