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Wednesday, February 11, 2015 Wed, Feb 11, 2015

CBS Philly: Franklin Institute Defends Its Plan For Electronic Signage on Logan Circle

PHILADELPHIA (CBS) — Pennsylvania Commonwealth Court today heard arguments in Philadelphia for and against the Franklin Institute’s plan to put up an electronic billboard outside their palatial building just off the Benjamin Franklin Parkway. Franklin Institute attorney Michael Sklaroff describes the proposed sign as modern and modest. […]
Wed, Feb 11, 2015 at 6:16 PM

ISE 2015: An exclusive peek inside the RAI Hall 1 and Elicium (invidis)

ISE visitors have never seen RAI exhibitions halls the way Google Indoor Streetview does. Google and the operators of the Amsterdam exhibition center have teamed up to present unusual sights of the historic hall 1 and the Elicium conference center – fully empty. The typcial sights of a fully packed RAI are again available on site from Tuesday 10am with the start of ISE 2015. […]
Wed, Feb 11, 2015 at 6:01 PM

Bright future of South Africa’s out-of-home advertising is fueled by digital (study)

Digital advertising is increasingly replacing traditional paper billboards across South Africa. The next generation in out of home (OOH) advertising is Internet-connected digital screens that vary in size, provide more effective advertising to consumers through their flexibility and timeliness, and afford advertisers the opportunity to stream media and showcase dynamic graphics. […]
Wed, Feb 11, 2015 at 1:12 PM

Ad Tech Investor’s View: Advertising Is Dead. Long Live Advertising!

As an early stage investor focused on media, marketing tech and analytics, I inevitably wind up in conversations about the future of advertising. These span a range from the predictable (ad campaigns will get better; agencies will get smarter), to the apocalyptic (brands are toast; agencies are dead). But what has surprised me most is what hasn’t been brought up in these discussions. […]
Wed, Feb 11, 2015 at 12:05 PM

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