Since 2009, Kantar’s media analytics company Millward Brown has made predictions on the hottest global media and digital trends for the year ahead. This January saw the new top ten list of trends (most of which you must have read and learn in 2014, but still). […]
Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local ads. With online advertising expected to increase by 42 percent this year—it grew 40 percent in 2014—even those legacy media brands who previously resisted the shift to digital have largely abandoned their opposition. […]
The Super Bowl has always been a TV advertising showpiece. Recently, there has been a shift towards a more digital approach through seeding creative pre-game on social media, using digital interactivity to alter TV creative (for example 2013’s Coke Chase) and in-game second screen ‘real-time’ marketing. […]
The new office will be headed up by Carly Young in her position as Asia Regional Director. […]
Here’s the link for ticket registration for the annual Preset Group pre-DSE networking mixer, held this year at the Hard Rock Cafe on the strip (not the one by the hotel). It’s March 10th, 5:30 to 8:30 pm. Tickets are free, and so are drinks (2 anyways). […]
If I factor in sponsor tickets that I set aside, the Preset Group DSE Mixer on March 10th is more than 50% sold out, a few hours after the tickets went up. For the first 90 minutes or so we were doing almost a ticket a minute. […]
Films showcasing the work of up-and-coming British artists will run on Verifone Media’s digital screens in the back of black cabs. […]
The fire relief crowdfunding campaign put together by a daughter of well-known and much-liked industry vets David and Jill Miller has passed the $4K point, but that’s less than half of what Hailey Miller is trying to raise for Mom and Dad. […]
Start your day with a super-charged morning dedicated to the unveiling of the 2015 DSE Apex Installation and Content Award winners. […]
The NFL’s Atlanta Falcons have selected Daktronics to build a unique, utterly huge circular LED video display for a new stadium that will open in two years. The LED halo board will be a centerpiece of the new downtown stadium, which will host the Falcons and a new MLS soccer team. The display totals roughly 64,000 square feet, 3X the biggest current display inside an NFL stadium. […]
I suppose it’s only appropriate that a company from Milan is going to go at digital signage software a little differently. One – The team called their product Voome Jade. Two – It’s built to run on SpinetiX boxes and LG’s WebOS commercial smart displays – two products you’d not likely include in lists of mainstream digital signage hardware products. […]
Interactive system blends collection information, sales tools and brand content in one seamless touchscreen interface. […]
Five-year contract to serve the Twin Cities has Titan exploring the addition of digital signage on platforms and shelters. […]
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The European outdoor advertising market is set for a major shake-up following news that private equity firms TPG Capital and Blackstone are circling both Clear Channel and Exterion Media with a view to merging both businesses to leverage economies of scale. […]
