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Restaurant digital signage is heating up (DSToday)

Test data that proves the value of digital menu boards has been available for several years. However, you have to take advantage of the many features of the digital menu boards in order to obtain their full value. I say that because, for various reasons, restaurant chains have been very slow to take advantage of many of the primary features of digital menu boards. […]

digitalsignagetoday.com
Thu, Jun 25, 2015 at 6:40 AM

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Out-of-Home: Amplify, Connect, Activate | Lamar Advertising Company (youtube video 2:10)

Out-of-home (OOH) advertising builds brands and drives transactions with a powerful mix of formats, locations, and technology that surrounds audiences away from home, where they spend 70% of their waking hours. Learn more about the value of OOH in this video from the OAAA. […]

youtube.com
Thu, Jun 25, 2015 at 12:43 AM

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Lyle Bunn: InfoComm15 Marks Upward Turn for Digital Signage

The costs of not using digital signage now exceed its costs of use and operations as outlined in this summary article of InfoComm15 by Lyle Bunn. This “opportunity cost” tipping point has been brought about by improved price/performance of the medium and the ways that it is being applied to address a vast range of communications needs. […]

Thu, Jun 25, 2015 at 12:41 AM

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Australia: Suncorp launches digital out-of-home campaign pinpointing mobile lenders in real-time (cmo)

Suncorp Bank has partnered with Adshel and Starcom Brisbane on a new digital out-of-home campaign which tracks its mobile lender network across Sydney in real time. The campaign uses an Adshel create app to highlight the location of Suncorp’s mobile lenders via GPS in real time. […]

cmo.com.au
Thu, Jun 25, 2015 at 12:39 AM

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Vision behind Google’s Sidewalk Labs is free high-speed wifi in every city street worldwide, NY first in line (9to5google)

Sidewalk Labs has acquired the two companies behind LinkNYC, and is partnering with Qualcomm and Comark to turn up to 10,000 phone booths into communications hubs offering free gigabit WiFi across New York City … The project will be funded by advertising screens on the booths. […]

9to5google.com
Thu, Jun 25, 2015 at 12:28 AM

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Apple Music ad blitz moves to Times Square with Beats 1 billboard (appleinsider)

In preparation of the upcoming Apple Music launch on June 30, Apple installed a gigantic billboard in Times Square this week advertising its unique live-streaming Beats 1 radio service. […]

appleinsider.com
Thu, Jun 25, 2015 at 12:18 AM

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Out-of-Home Patent Infringement Dispute Resolved; Monster Social Enables Social Media Interaction for DOOH Screens (screenmediadaily)

Monster Media and Aerva have reached a settlement in the patent infringement action filed by Monster on 13th February 2015 in the United States District Court for the Southern District of New York. The terms of the settlement are confidential. Stephen Randall, EVP Mobile and Social Technology, Monster Media, commented, “We are glad to have reached this settlement with Aerva. […]

Thu, Jun 25, 2015 at 12:15 AM

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Australia: ‘World’s first’ open-air, cross-track railway digital signage in Queensland (DSToday)

Cross-track digital media system operator XTD Limited has unveiled what it says are "the world's first" open-air, cross-track digital media installations leading to the launch of the media network in another major Australian city, according to a company announcement. […]

digitalsignagetoday.com
Thu, Jun 25, 2015 at 12:01 AM

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Will Clear Channel Outdoor Holdings, Inc. (nyse:cco) Keep Up With Analyst Expectations?

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investornewswire.com
Thu, Jun 25, 2015 at 12:01 AM

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Christie Unveils Mirage 304K Projector for Lifelike 3D Experiences

The product is the first 4K omnidirectional 3DLP projector running at true 120Hz. […]

digitalsignageconnection.com
Wed, Jun 24, 2015 at 3:15 PM

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Installation of the Week: Commuters Donate to Homeless Charity with DOOH

Using MYKI, the ticket to travel on Melboure's trains, trams, and buses, commuters can donate to the cause by tapping the digital display. […]

digitalsignageconnection.com
Wed, Jun 24, 2015 at 2:18 PM

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16:9: Android And Digital Signage, Three Years On

It has been three-plus years since the first Android-driven digital signage players and supporting software platforms came on the marketplace. Pretty quickly, there were more than 70 options out there. Some companies like BroadSign have seen some big success in going down the Android road, whereas not much has happened for some other companies that put in the time and resources. […]

sixteen-nine.net
Wed, Jun 24, 2015 at 1:34 PM

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Custom Digital Content Increases Restaurant Sales and Banquet Bookings (DSConnection)

Custom content, including two motion identities, two 60-second videos, more than 50 branded pictures, has contributed to an increase in food and drink sales as well as banquet bookings for an Italian restaurant in Santa Clara, California. […]

digitalsignageconnection.com
Wed, Jun 24, 2015 at 1:12 PM

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16:9: Live Posters Sense How Busy London Pubs Are; Nudges People In For A Pimm’s

Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a small set of pubs around London. […]

sixteen-nine.net
Wed, Jun 24, 2015 at 11:31 AM

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Interactive Kiosk for McGuirk Alumni Stadium at UMass

The University of Massachusettsˈ interactive kiosk provides students, recruits, fans and alumni with an engaging touchscreen to search game statistics, team/player information and more over the schoolˈs 130-year football history. […]

digitalsignageconnection.com
Wed, Jun 24, 2015 at 11:09 AM

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